Today's the day. The New England Patriots are here to take on the New York Giants in a game that's likely to be a thriller. It's essentially the Tom Brady and Eli Manning showdown on top of the classic Boston versus New York rivalry AND you can even factor in the whole rematch element.
It should be a helluva game.
But as it's already widely known, it's the primetime opportunity for brands of all sorts to get a tremendous amount of views in a short 30 second or one minute long clip. In the past, Super Bowl spots have gone on to become legendary.
Take, for example, the "1984" Apple advertisement that ONLY aired once on Super Bowl Sunday. At the time it cost $1 million dollars and it is largely considered the best advertisement, ever. That's not hyperbole, look it up.
That said, if you notice that there are a lot of automakers advertising during this year's big game, that's because the industry makes up one of the largest chunks of advertisers during the Super Bowl.
As usual though, we want to know WHICH commercial YOU think made the largest impact.
I've got my answer but I'll let you know after we get a few comments below...