It finally happened. Lincoln is now just a rounding error for Ford Motor Co.'s U.S. sales. In April, Ford brand sales fell 5 percent, the same percentage as FoMoCo's total. Lincoln lost 13 percent, but it's too small -- and too alone -- to affect the corporate number.
Lincoln's sold 6,308 units in April, not even 1/27th of Ford Motor's total. That's Ford 96.5 percent, all other brands 3.5 percent. Lincoln is Ford's last other brand, the remnant after Mercury was axed and Volvo, Jaguar, Land Rover and Aston Martin were sold. Most of the last decade, those other brands added half to two-thirds of a million units, roughly 17 percent, to Ford's U.S. volume.
Read Article