The major automakers are preparing for life after .com and spending $185,000 apiece on multiple applications for new Internet addresses that are meant to clarify their brands.
The Internet Corp. for Assigned Names and Numbers, the worldwide nonprofit Internet governing body, began accepting applications earlier this year for new domain names. Last week, it began releasing some of those documents.
General Motors, Ford, Chrysler and the foreign auto companies requested more than 25 new domain names, including ".Chevy," ".Ford," ".Jeep," ".Lexus" and ".Fiat."
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