At the 2013 Shanghai Motor Show, it appears Honda decided to step up its game and bring something interesting to the plate. While the brand's cars are some of the most popular consumer products globally, we reckon that its market share has been getting eroded — specifically from the Korean automakers, like Hyundai and Kia.
That's because their vehicles are more upmarket in feeling and are interesting.
It appears that message has finally hit home as Honda has decided to show off a product with a bit more POP than its typical, cookie-cutter designs. Its MPV concept, dubbed the "Concept M" is a pretty upmarket looking vehicle that is said to be a production version for the Chinese market.
If you were to ask me, I'd say that the Concept M looks like a second-generation Odyssey minivan that mated with a current gen Honda Accord Plug-in Hybrid. It has that large mouthed facade that's flanked by LEDs and although its brash it does command a presence.
That said, is the boat finally headed in the right direction?
Honda's press release follows:
Introducing the "Concept M" new-value MPV concept model
The Concept M is a concept vehicle for the MPV (Multi-Purpose Vehicle) segment developed mainly for Chinese market. Currently, commercial vehicles account for the majority of the MPV market in China. To such an MPV market, Honda will introduce a new-value vehicle that offers the attributes of a passenger car while adding new value through the realization of a comfortable and spacious cabin space made possible by Honda's packaging technologies, and the fun of driving. The Concept M was designed by the design studio at the Automobile R&D Center of Honda R&D Co., Ltd. in Japan. Honda is making progress in the development of a mass-production vehicle based on this concept model aiming for market introduction next year.
Shanghai Motor Show Photo Gallery
