We'd like to thank everyone for participating in our official reader survey.
Now that it's over, we thought you would love to see the results.
Here is the profile on AutoSpies.com readers...the most affluent demographic on the internet.
Advertisers pay special attention...this is where the influencers are
Autospies survey (Survey Source: Federated Media)
Age
Under 18- 1.50%
19-25- 8.00%
26-29- 9.30%
30-39- 27.30%
40-49- 17.40%
50-59- 15.80%
60 and Above- 9.90%
Gender
Female - 3.1%
Male - 91.5%
Country
United States - 81.9%
Household Income
Above 250k - 20.5%
150K-249,999 - 20.6%
100K-149,999 - 24.4%
75K-99,999 - 11.4%
50K-74,999 - 11.8%
25K-49,999 - 4.6%
Below 25K - 2.7%
Children
None - 62.5%
1 - 17.1%
2 - 11.6%
3 - 4.4%
4 - 1.4%
More Than 4 - 1.4%
Have You Ever
Added a link to this site in your "Bookmarks" folder? - 54.1%
Received content from this site by way of a news aggregator or RSS reader? - 13.1%
Viewed the site by way of a mobile device other than a laptop? - 11.3%
Read comments attached to your posts? - 28%
Posted comments yourself? - 37%
Employment Status
Employed full time outside the home - 57.7%
Full-time, some or all telecommuting (includes freelance) - 8.7%
Employed part time outside the home - 2.4%
Small business owner - 13.8%
Full-time student - 6.7%
Not currently employed - 2%
Retired - 7.8%
Job Level
CEO/President/Chairperson/Owner - 23.7%
COO/CFO/CIO/CTO/CMO - 2.2%
VP/SVP/EVP - 7.5%
Director - 7.3%
Manager/Supervisor - 21.8%
Other staff position - 23.2%
Not currently employed - 11.3%
Job Function
Finance/Accounting - 10.4%
Architect - 1.9%
Artist/Musician/Actor/Entertainer - 2%
Broker/Trader/Advisor - 1.7%
Computer Professional - 10.6%
Consultant - 8%
Engineer - 8%
Educator/Teacher/Professor - 2.6%
Health care provider (other than a doctor) - 3.4%
Lawyer/Judge - 3.1%
Physician - 2.4%
Researcher/Scientist - 1%
Sales, Marketing, or PR Professional - 20.6%
Student - 6.3%
Writer/Editor - 1.5%
In an average week, how much time do you spend viewing Internet content?
More than 40 hours - 12.1%
25 to 40 hours - 15.5%
15 to 25 hours - 30.5%
5 to 10 hours - 26.5%
1 to 5 hours - 9.6%
Hardly at all - 1.9%
How often do you visit this site and/or view its content by way of its feed?
Multiple times a day - 15.2%
At least once a day - 18.4%
A few times a week - 20.6%
At least once a week - 31.4%
A few times a month - 9.7%
About once a month - 2%
This is my first time! - 0.7%
In the past 12 months, how much money have you spent on cutting-edge technology and/or consumer electronics gadgets, toys, or other products?
More than $5000 and still going- 23%
$2500-4999 - 17.7%
$1000-2499 - 23.4%
$500-999 - 13.7%
$100-499 - 12.5%
Less than $100 - 7.3%
Which of the below applications or processes do you currently use to enhance your Internet experience?
Read comments attached to news stories or blog posts - 70.3%
Post comments to stories or posts at other people's websites - 30.7%
Read Internet content via an RSS reader or news aggregator - 18.1%
Publish your own blog - 6.3%
Create webpages or blogs using HTML or other programming languages - 9.7%
Navigate content via tags or social bookmarks - 14%
Create your own tags or social bookmarks (eg, Del.icio.us) - 4.1%
Which of the following statements fit the bill for you?
Other people ask me for advice on technology - 67.7%
Other people ask me for names and specs when buying tech products - 53.4%
I'm usually the first person in my neighborhood to try new technologies - 32.9%
I consider myself an expert on consumer electronics products such as MP3 players, PVRs, smart phones, etc. - 24.1%
How does your time-spent with Internet/digital content compare with print, TV, etc?
Much more time - 25.8%
More time - 30.5%
About equal - 27.1%
Less time - 11.3%
Much less time - 2.4%
How often to you travel by air for business?
More than once a month - 10.8%
Monthly - 13.1%
2-4 times per year - 30%
Rarely - 36%