Eyebrows were raised in May 2013 when Ferrari chairman Luca di Montezemolo confirmed to a group of journalists, including CAR’s own Ben Barry, that the illustrious supercar maker wanted to slow its production rate and sell fewer cars in 2013.
The strange-sounding order was decreed to help the brand retain its exclusivity, yet despite the gastric band on output, the Ferrari boss insisted profits could be upped. Impossible? No – Ferrari is on course to do just that, according to figures released today (1 August 2013).
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