Something is afoot at Infiniti Motor Company.

Along with poaching Johan de Nysschen from Audi and Michael Bartsch from Porsche, the former Nissan subsidiary has gained freedom as an independent, Hong Kong-based entity, streamlined their product lineup nomenclature with a sea of capital Qs, and embedded an engineer into their spanking new Infiniti Red Bull Formula 1 race team.

In other words, Infiniti is hell bent on becoming the next big thing by nabbing would-be Audi, BMW, and Mercedes-Benz fans willing to trade blue chip brand recognition for a slice of leather-lined alternative luxury.

Infiniti’s will to power is characterized by an insistent technological thrust, and the first palpable fruit of their labor is the 2014 Q50.

The Q50 was intended to replace the G37 — that is, until product planners decided to keep the G37 through the 2015 model year, at the earliest, as a downmarket alternative to the new Q.

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