GENEVA MOTOR SHOW 2005
NEW IS SEDAN WORLD PREMIERE
On 1st March the Lexus Stand at the Geneva Motor Show revealed the New IS Sedan. This new model, so important for Lexus in Europe, is also the first ever Lexus fitted with diesel technology.
'We have been obsessed by attention to detail. As a Lexus, the new IS cannot simply adopt new technologies. Everything has to touch perfection, and work together beautifully.'Suguya Fukasato, Chief Engineer, Lexus IS.
Setting new class standards in driving dynamics, on-board luxury and ergonomic excellence, the new IS - the next generation of Lexus' compact sports sedan - makes its world debut at the 2005 Geneva Motor Show. Building on the success of the first IS, the new model range offers an exclusive, highly sophisticated experience within the premium D segment.
The next generation IS also marks the introduction of the first ever Lexus diesel engine. The most powerful unit in its displacement category, the new, all aluminium, 2.2 litre power plant fulfils the most exacting standards of Lexus performance and refinement. It combines exceptionally quiet, ultra-smooth operating characteristics with class-leading torque availability and power.
The introduction of a diesel engine within the Lexus model range will have a fundamental impact on the strength of the brand throughout Europe. 'Diesel is critical to any brand's success in Europe' considers Karl Schlicht, Vice President of Lexus Europe. 'Our first diesel engine will open the market to us and it will put Lexus on a level playing field.'
Click here to view part two