2005 Chrysler Crossfire Coupe and Crossfire Roadster to Be Featured on the
Overstock.com Website, Along With an Exclusive Offer Only Available to Overstock.com Customers
Overstock.com(R)(Nasdaq: OSTK) today unveiled a new marketing initiative with Chrysler Group.
Starting at mid-night tonight and running through January 3, 2006, Chrysler will offer Overstock.com customers exclusive deals of up to $8,900 off MSRP on the 2005 Chrysler Crossfire Coupe and Crossfire Roadster.
Overstock.com attracts more than 1.2 million upscale internet shoppers daily, and features hundreds of the world's best-known brands, including Armani, Prada, Ralph Lauren, Baume & Mercier, Dell and IBM.
"The agreement with Chrysler represents Overstock.com's first marketing partnership with an automotive brand," said Patrick Byrne, president of Overstock.com. "We're always looking to provide our shoppers with information
about exceptional products and the best possible values. We believe that Chrysler is an ideal company for us to partner with due to its reputation for striking design, leading-edge engineering and great customer value."
To take advantage of this exclusive offer, Overstock.com customers simply enter their e-mail address in the form provided on the Overstock.com website. Overstock.com will send the customer a printable reservation certificate to the e-mail address submitted. The customer should print the certificate and take it to the nearest participating Chrysler dealer to redeem the offer.
Consumers will also be able to learn more about the complete Chrysler Crossfire lineup on the Overstock.com website.
AUTO SPIES PRESPECTVE: Why is Chrysler wasting their time at Overstock.com? Everyone knows the Crossfire is deader than a doornail and dealers are overloaded with units. If the goal is to sell them, we suggest they make a groundbreaking move that could turn the whole auto industry on its ear.
PUT THEM ON EBAY!
Then they don't have to advertise them at $8000 off, all they have to say is Chrysler Crossfires's (market pricing)!
The coolest part would be that whatever manufacturer that would have the guts to do this first could start a trend that could chage the market forever.
In our opinion, for the better.
Let the dealers have their own virtual site at eBay where they feature cars and trucks that need to go away...plus the manufacturers can work directly with them and offer incentives to the best internet marketers.
How about granting internet only dealerships to savvy internet entrepreneurs.
Far fetched you say?
We predict it's coming sooner than you think.