Well, it's that time of the decade again.
It's voting season, folks. Now I am not here to get all political but we do have to look at the facts: President Obama has previously stated that he was aiming for 1 million electric vehicles to be ON the road by 2015.
Certainly it's an admirable goal with arguable benefits and definitely some costs.
The problem is not a philosophical one, whether electric cars are good or bad. It's a numbers problem.
Will consumers ratchet up interest and take the plunge? The forecasts and industry experts are definitely not backing it up and that's coming from two sources, CBS and Reuters.
Ultimately, this leaves me to ask one simple question: It's clear that sales are not advancing and consumer interest is still lagging -- WHY are we still taking electric cars seriously AND why are automakers pouring so much investment into a product that's become a cost center?
In June, a CBS News report calculated projected electric car sales by Mr. Obama’s 2015 date at 310,663. That figure, while still less than a third of Mr. Obama’s goal, may still be overly optimistic. Reuters says industry experts predict that less than 200,000 electric vehicles will be on U.S. roads by 2015.