Agent001
Agent001
Dis is your ninety eight vatchamacalit?
View My AgentSpace

Print this Page | Digg It | del.icio.us

Tags: Lexus, LS460, Symphony

Tag Links: Lexus, LS460, Symphony

12 Lexus LS460's to help power 'Proms Spectacular' symphony at Castle Howard in York
The Lexus LS 460 makes its extraordinary 'performance' debut at two prestigious summer classical music concerts this August. In a highly innovative and technologically advanced performance, twelve LS 460s will 'perform' a number of orchestral pieces including two new works written and produced especially for Lexus. The twelve vehicles will be arranged onstage to emulate a typical orchestral layout of individual instruments, with strings, brass, woodwind, basses and percussion being performed by each section. In essence each LS 460 will be carefully positioned with their doors open so that the full effect and quality of the Mark Levinson Reference Surround Sound audio system can be fully appreciated by the audience. Every vehicle is a perfectly standard LS 460 SE-L and the only sound the audience will hear will be coming from the car's standard audio systems, there will be no other PA system in operation during the performances.

THE MUSIC

Lexus have specially commissioned and created two original works for the concerts. The first is an exciting, uplifting and lively piece called 'Summon The Hero' which demonstrates the more dynamic and upbeat capabilities of the LS 460's audio system. The second piece 'Karma Nirvana' is a gentler, more harmonious and emotive piece produced to show the Mark Levinson audio's softer side.

Both pieces were composed, orchestrated and produced by Chesney Hawkes (of 'The One And Only' fame), Chris Nicolaides and Alaister King whose previous credits include work that has featured in a number of film and television productions, amongst them 'Harry Potter and the Order of the Phoenix', 'Shrek' and 'Pirates of the Caribbean: Dead Man's Chest'. The new pieces were performed and recorded by the London Symphony Orchestra and the 20-piece Bach Choir during a day-long session at Air Studios in Hampstead, North London.

The LS 460s will also perform a number of specially recorded classical arrangements including Ravel's 'Pavane Pour Une Infante Défunte', and Satie's 'Gymnopédie No. 1'. Each piece lasts approximately five minutes and will be performed during the intervals of the live (human) orchestra performances at the classical music events themselves. There will also be an opportunity for audience members to experience the sound and comfort of the LS 460 for themselves up-close using the audio rig on stage after the performances.

THE PRODUCTION PROCESS

Once the specially commissioned recordings were completed Hawkes and Nicolaides then oversaw the transfer of the music from the editing suite onto the stage. The process entailed some fairly complex splitting of the instruments and voices into several parts which were then re-composited and piped directly into each LS 460's audio system via a specially designed computer-controlled audio rig. The location and profile of the way each vehicle will be positioned for the events themselves were painstakingly defined during the course of a number of days in a vast aircraft hangar at Dunsfold Park, Surrey. The whole process meant simply experimenting with how best to arrange the vehicles to take advantage of each car's audio system to maximum collective effect. To explain the process Nicolaides said, 'We're going to be performing somewhere that will not reflect sound like an enclosed space would, so we have to create this environment artificially.' Records of each vehicle's position, audio settings and volume levels were kept for future reference during set build and set up at the forthcoming events.

The 'performers' are now patiently awaiting their debut in cosseted surroundings. When the time comes they will be loaded onto car transporters for the journey north to Castle Howard for the weekend of 18-19 August, then back south to Crystal Palace for their performance the following weekend.

SEE THE LEXUS SYMPHONY ORCHESTRA

The LS 460s take their first bow at the 'Proms Spectacular' at Castle Howard near York on 18 and 19 August 2007. The cars will then be appearing at the 'Last Night Of The Summer Proms' - Pops In The Park concerts being held at Crystal Palace Bowl, South London on 25 and 26 August. The whole recording and rehearsal process has been recorded by ITV's 'Pulling Power' programme which is due to be broadcast later this year. But to see these very special events live for yourself use the links below for more information and tickets:

http://www.castlehowardestate.co.uk

http://www.popsinthepark.co.uk


12 Lexus LS460's to help power 'Proms Spectacular' symphony at Castle Howard in York



Comments:

Images hosted in your AgentSpace can now be posted in the comments section using the following syntax (case matters):
[img]IMAGE URL[/img]
Example: [img]http://agent004.myautospies.com/users/150/Sample-Gallery/sample1.JPG[/img]

EL34EL34 - 8/4/2007 8:50:36 PM
-2 BoostDrop the Boost Up the Boost
1evlaudi1evlaudi - 8/4/2007 9:55:50 PMView My AgentSpace
+3 BoostDrop the Boost Up the Boost
which proves that toyota/lexus are just appliances

reply to this comment
gsh23gsh23 - 8/4/2007 11:22:29 PM
0 BoostDrop the Boost Up the Boost
w209w114w209w114 - 8/5/2007 12:34:53 AMView My AgentSpace
+2 BoostDrop the Boost Up the Boost
LOL. This is such a sharade.

reply to this comment
SixxFiveSixxFive - 8/5/2007 1:22:38 AM
+3 BoostDrop the Boost Up the Boost
Talk about cheesy....anything to try to increase sales.

reply to this comment
markusckmarkusck - 8/5/2007 8:58:05 AM
0 BoostDrop the Boost Up the Boost
How utterly pretentious...How in the world does this impress the high end customer? ...this just screams middle America hoopla! I would expect this more from Chrysler pushing the Nitro! What a laugh!

reply to this comment
BillBill - 8/5/2007 9:14:05 AM
-2 BoostDrop the Boost Up the Boost
Ridiculous. Utterly ridiculous.

reply to this comment
markusckmarkusck - 8/5/2007 12:36:40 PM
-7 BoostDrop the Boost Up the Boost
While Lexus plays with their stereos companies like MB do the Paris to Beijing rally....experiment? Hardly. What's the point? L-Finesse Marketing fluff...exactly!

reply to this comment
markusckmarkusck - 8/5/2007 7:46:35 PM
-4 BoostDrop the Boost Up the Boost
We're not talking Toyota brand, its Lexus and if they have this history as you claim, why not use it instead of this nonsense..they always take the pretentious, pseudo high society track, hooking up with womens leather goods/handbags...instead of showing something of substance like engineering..something..9 times out of 10 its pure dribble that appeals to the mindless masses..like a utterly useless self parking system and now stereos..please

reply to this comment
BillBill - 8/6/2007 6:39:21 AM
-3 BoostDrop the Boost Up the Boost
Mercedes wouldn't do something as stupid and pointless as this. That's the difference.

reply to this comment
xj13xj13 - 8/5/2007 10:13:53 AM
-5 BoostDrop the Boost Up the Boost
Agent001, surely you can do better than this article, please.

reply to this comment
xj13xj13 - 8/5/2007 10:13:55 AM
-5 BoostDrop the Boost Up the Boost
Agent001, surely you can do better than this article, please.

reply to this comment
M53RM53R - 8/5/2007 10:45:24 AMView My AgentSpace
+1 BoostDrop the Boost Up the Boost
I was examining the LS460 2 days ago and I must say I liked it alot. It does look very good. But I must also add the rear is VERY BMWish... Im not complaining!

reply to this comment
david999david999 - 8/5/2007 10:47:03 AM
+3 BoostDrop the Boost Up the Boost

Brilliant marketing concept by Lexus. I wish some of the other premium brands would do something as interesting and unique as this.


reply to this comment
BillBill - 8/6/2007 6:38:38 AM
-1 BoostDrop the Boost Up the Boost
As someone who had a small stint in marketing, this is not brilliant at all when you want to market to car enthusiasts, which most Lexus customers don't seem to be. In all honesty, this sort of rubbish probably appeases women and older men. I am being honest. I swear.


xj13xj13 - 8/5/2007 10:52:16 AM
-7 BoostDrop the Boost Up the Boost
I was examining the LS460 the other day and had to look twice, I thought it was an Aurion.

reply to this comment
xj13xj13 - 8/5/2007 10:52:20 AM
-6 BoostDrop the Boost Up the Boost
I was examining the LS460 the other day and had to look twice, I thought it was an Aurion.

reply to this comment
xj13xj13 - 8/5/2007 10:53:36 AM
-6 BoostDrop the Boost Up the Boost
why does it double up?

reply to this comment
Bmw8terBmw8ter - 8/5/2007 1:02:00 PM
+4 BoostDrop the Boost Up the Boost
because when you send, you're too impatient to wait so you hit the send button again and reload the page.

JUST FLIPPIN' PRESS IT ONCE AND WAIT!!!!



gsh23gsh23 - 8/5/2007 5:30:50 PM
+2 BoostDrop the Boost Up the Boost
xj13 is a spanner

reply to this comment
xj13xj13 - 8/6/2007 7:01:20 AM
-2 BoostDrop the Boost Up the Boost
gsh23, go screw a kangaroo you retard.


RupertRupert - 8/5/2007 7:16:27 PMView My AgentSpace
-1 BoostDrop the Boost Up the Boost
In England? They'll be laughed out of the theatre...
Lexus symphony orchestra indeed...

And they're appearing at the summer proms? Dear oh dear...since when were they a giant advert?

And Chesney Hawkes!! That old one-hit-wonder has-been? Not exactly sophisticated, is it?
(I'm guessing most Americans don't know what the Summer Proms are or who Chesney Hawkes is).


reply to this comment
Will_Will_ - 8/6/2007 10:39:17 AM
+4 BoostDrop the Boost Up the Boost
We all know that if we were looking at 10-12 S-Classes up there, it would be called a "great event where Mercedes is only demonstrating their prestige, class etc." Lexus is simply marketing to the demographic of customers who go to symphonies/concerts (duh). They'll market to "enthusiasts" in a different way. Why is that so hard to comprehend?

reply to this comment
jon21jon21 - 8/6/2007 1:20:07 PM
+2 BoostDrop the Boost Up the Boost
MBUKMBUK - 8/9/2007 11:36:01 AM
+1 BoostDrop the Boost Up the Boost
Hello from the UK.

For the record Toyota and Lexus G.B. are marketing pioneers. They are the first to reliably drive a truck to the north pole, they are the first to televise a game of soccer (all cars)and now this orchestra. The British are not mugs, but Lexus does represent refinement and reliabilty in a package that German and British luxury cars never reach 100%. US cars don't even come close so lets not comment on those buckets.

We must not forget that Lexus has conquered the luxury car market in under 20 years, and beaten brands that are 100 years old.

By the way, I am a Mercedes fan but you cannot ignore genius when you see it.


reply to this comment

To post a comment for this story, you must first Login.

If you do not have an account, you will need to Register (It's Free!).

Most Recent Stories
FORD CEO Alan Mulally Will Drive to Washington D.C. To BEG For Money - But What Car Will He Drive To D.C.? His Lexus, OR Perhaps Maybe a Ford Product?Industry Sales Likely To Be Down 28% In November GM May Fare WorseLotus Evora order list includes 007 and Top Gear hostsEveryone Is On A Budget, But Are These 5 Your Choice To Keep Living Large?Could The Detroit Recovery Plan Really As Simple As Merging In To One?Fiat Abarth 500 receives Top Gear’s “Best Hot Hatch” awardDetroit Tells UAW They Can No Longer Pay For Idled Workers To Play Checkers2010 Porsche Panamera auto show debut delayedSwedish Government Confirms Discussions With Volvo and SAABBMW not putting MINI E into mass-productionTop Gear Car of the Year 2008 award goes to VW SciroccoNew Mitsubishi Lancer EVO X FQ-400: Limited Edition with 405HP2009 Nissan 370Z Driven in Japan2010 Jaguar XF-R spotted nearly finishedUAW wants limits on carmakers' executive payDoes It Hurt The BMW Brand Image When They Are Being Sold At Costco?2008 Essen Motor Show: Vw unveils Touareg North Sails EditionCarlsson releases limited edition automatic watchVideo: 2009 Mini Cooper Cabrio in actionPorsche Museum to open its gates on 31 January 2009Vw Eos White Night Edition unveiled at EssenUPDATE 1-German carmakers make fresh move to cut outputAudi R8 GT3 LMS Hits the Track (Video)GM UK takes two Top Gear awardsBMW Konfigurator Using Microsoft Surface for Product NavigatorHow About A Piece Of Kim Kardashian's Booty For The Holidays?Cars They Wish You'd Forget About - "Hey, they can't all be winners!"Acura V8 won't Arrive Until 2015: ReportBrabham M3 revealed at the Essen Show2008 Essen Motor Show: Dodge Challenger SRT8 by EibachNissan 370 Z Japanese Promotional VideElite Carbon Maserati Gran TurismoMarangoni M430 based on Alfa Romeo Mi.To2008 VW Scirocco Collectors’ Edition debuts at EssenFord at the top of the list for safety in accidentsBamford releases custom Rolex Daytona Ferrari red watchRolls-Royce RR4 to reveice Bmw’s iDrive technology2009 Vw Golf VI by ABT shows up at EssenConfessions of A Test Drive Junkie: Funny Experiences & Observations Behind The Wheel of Other People's Cars!Nissan changes its mind regarding the 2009 Chicago Auto ShowNew details of the next-generation of Audi A2 revealedTop 10 Most Popular Sport Utility PicksFar From Perfect? Mercedes-Benz ML320 BlueTec Diesel SUVQuestion Of the Day: Just How Long Will Gas Stay This Cheap?A New Maserati Quattroporte With A $35K Black Friday Discount? And The Spies Say DON'T Buy It?Confirmed: Audi To Replace R10 With R15 TDi In 2009GM Asks FAA To Keep Jet Movements ConfidentialBMW And German Brands Worry Openly About the Biggest Crisis Since WWIIShould Detroit Rebuild Itself Around the Slovakian Manufacturing Model?Reflections on the Acura NSX