“A great way of listening to customers” is how Lexus describes its Lexus Advisory Board, a program launched in spring to survey Lexus owners about the brand and its products.
So far, about 20,000 customers have signed up. Lexus’ research tool can be found at lexusadvisoryboard.com. One questionnaire wanted to find out how owners interacted with social media while another questionnaire asked about their relationships with technology. Deborah Senior, Lexus corporate manager of marketing strategy and communications, said that the company’s product plans will be
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