BMW is going to launch the new BMW 1 Series with a special touch for American buyers- a specially engraved Start/Stop button with the details of "Year 1 with One."
This unique button was designed by the same designers who brought you the One Series. Additionally BMW is looking to capture the greatness of the launch of the BMW 2002 with the addition of the button and believes that the "One Series will be as important to the history of BMW in America." Mr. Pitney , Vice President of Marketing at BMW America, also said the button is "a way to directly engage our customers with a simple message of celebration each time they get behind the wheel of the new 1 Series."
We just want the 1 Series to hurry up and makes it debut in the United States. Look for other special announcements in relation to the 1 Series US launch in the future as well.
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