Volkswagen of America, Inc. announced today a partnership with Upromise, the country’s largest private source of college funding contributions, to provide $1,500 to customers who purchase or lease a new 2009 Routan for their child’s future education savings.
“We know parents are concerned about saving for their kid’s future. To help families tackle this challenge of saving for college, we’re excited that we are able to partner with Upromise,” said Tim Ellis, Vice President of Marketing, Volkswagen of America, Inc. “We’re aware that the cost of college continues to rise exponentially, far outpacing inflation, and our hope is to help our customer’s off-set that cost, while getting a great new vehicle.”
Upromise members can get $1,500 in college savings when they pre-order a Routan by August 31, 2008 and take delivery by November 30, 2008. To do so, members should log on to www.upromise.com/vw, print their unique Upromise VW Savings Code, and present it to their preferred Volkswagen dealer at the time the pre-order deposit is made. Anyone can join Upromise at no charge simply by visiting www.upromise.com. Signing up is fast, simple and completely free.
The Routan, Volkswagen’s all-new seven-passenger minivan, delivers families the best of both worlds: a vehicle that combines German sensibilities in design, fit and finish, and handling characteristics with market relevant features and outstanding value. The Routan is instantly recognizable as a member of the Volkswagen family, with its stylized front grille and exterior treatments. The interior enhancements create an environment that is visually pleasing, modern, and meticulously detailed. The high quality materials, beautiful textures and rich luxurious colors are combined with exacting tolerances and superb fit and finish.
While pleasing and contemporary, the Routan’s interior also follows the traditional Volkswagen design philosophy that form follows function. The Routan comes with a host of functional features, including: conversation mirror, rear seat entertainment system with two nine inch screens for second and third row, touch screen navigation with 30 GB JoyBox™ Multi-Media Entertainment system, dual power sliding doors with power windows, power fold third row seating for extra storage room, and no less than thirteen cup holders.
Second row captain’s chairs offer an increased level of luxury and comfort while still providing the convenience of a traditional minivan, with over 32.7 cubic feet available behind the third row seats and a full 83 cubic feet is available behind the second row.
The Routan will come standard with a 3.8L V6, offering 197 hp and 230 lb. ft. of torque when combined with the standard six-speed automatic transmission. A 4.0L V6 will also be available rated at 251 hp and 259 lb. ft. of torque. Routan features European tuned suspension and steering optimized for handling and improved driving dynamics. Standard all-season traction control and ESP, brings safety and security to the Routan.
The Routan will have starting prices of $24,700 for the S Model, $29,600 for the SE Model, $33,200 for the SEL Model and $38,400 for the SEL Model equipped with a Premium Package. A distinctly designed minivan at an attractive price point will broaden the brand portfolio, while providing a roomy alternative to existing Volkswagen owners. The Routan is expected to be available at dealers in September 2008. For more information about the Routan, please visit www.vw.com/routan.
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