We are pleased to announce today that the first Model Year 2009 Audi A6 vehicles will begin shipping to dealers. The new A6 made its North American debut on November 19th 2008 at the Los Angeles Auto Show and represents a major product offensive for Audi in the ultra-competitive luxury mid-size C-segment. World-wide, Audi is a segment volume leader with the A6, capturing 37% market share in 2007 ahead of its core competitors the BMW 5-Series and Mercedes-Benz E-Class. The new A6 brings significant improvements in three main areas: drivetrain, design and offer structure.
Drivetrain – Product Highlights
One of the most exciting changes to the A6 model lineup in MY 2009 is the new powerful, responsive and efficient 3.0 liter TFSI supercharged engine. This is a completely new engine and is the top performing Audi V6 engine currently available in the U.S. The 3.0 TFSI develops 300 horsepower at 5,100 rpm and a class-leading 310 ft-lbs of torque at 2,500 rpm, accelerating the A6 from 0-60 mph in only 5.9 seconds. The engine combines two state-of-the-art technologies – gasoline direct injection and compressor supercharging to maximize off-the-line acceleration and efficiency at higher engine speeds ideal for highway driving. The new A6 3.0T quattro with Tiptronic automatic transmission achieves best-in-class 18 mpg City / 26 mpg Highway / 21 mpg Combined fuel economy for all-wheel-drive competitors, which is also 1 mpg better in each category than its predecessor 3.2 quattro and core competitor BMW 535xi. Enhancing driving dynamics even further, 40:60 quattro torque proportioning on all A6 quattro models (previously S6 only) is now standard and vehicle suspension settings have been modified to improve ride comfort while retaining the A6’s sporty driving character.
Model Year 2009 Audi A6 Product Improvement Pricing Announcement
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Exterior – Product Highlights
• Available new xenon plus headlights with integrated LED daytime running lights (optional)
• New high-gloss optic single frame grille, new bumper with updated foglights and an aluminum optic molding extending over the side profile “dynamic line” emphasizing the A6’s sporty character
• New rear design with 2-piece LED taillights, new exposed dual exhaust pipes, new rear bumper with aluminum optic accents and new trunklid, chrome accents on lower part of doors
• S-line exterior for the V8 model including upgraded bumper with chrome accents around differentiated foglights, trunk spoiler lip and rear bumper diffusor are standard on A6 4.2 sedan
• New 17” wheel for Premium models and 2 new 18” wheels for Premium Plus and Prestige models
• 3 new exterior colors: Aventurin Blue, Garnet Red and Condor Gray.
Interior – Product Highlights
• New aluminum-optic accents on steering wheel, light and mirror switches and parking brake
• New instrument cluster with higher resolution graphics
• Advanced key (standard on Prestige models) now include new engine Start/Stop buttons
• New L-shaped headrests for the rear seats for improved rear visibility
• New bi-color Amaretto/black leather seating surface option is now also available
New Offer Structure on the new MY 2009 Audi A6
The A6’s offer structure has been completely redesigned to achieve our goals of simultaneously maximizing residual value, while dramatically reducing product complexity and increasing customer value. This new structure was based largely on dealer feedback and includes additional standard equipment and the successful Premium / Premium Plus / Prestige option package strategy.
Premium – very well equipped models including leather seats, 17” alloy wheels, Sunroof, Bluetooth phone integration, Homelink, heated front seats (quattro models), SIRIUS Satellite Radio (including 3 months of service) and Audi music interface, arguably the best iPod integration in the business.
Premium Plus – equipment standard in the Premium model plus new 18” wheels, xenon plus headlights with integrated LED daytime running lights and driver’s side memory.
Prestige – building on the Premium Plus equipment level plus DVD Navigation, differentiated 18” wheels, Advanced key, Adaptive front lighting system, power steering column, Bose Premium audio system and steering wheel shift paddles.
Model Year 2009 Audi A6 Product Improvement Pricing Announcement
New MY 2009 A6/S6 Model Range and MSRP
Sedan
A6 3.2 FWD (255 hp) (multitronic) Premium $45,100
A6 3.2 FWD (255 hp) (multitronic) Premium Plus $46,900
A6 3.0T quattro (300 hp) (Tiptronic) Premium $50,100
A6 3.0T quattro (300 hp) (Tiptronic) Premium Plus $51,600
A6 3.0T quattro (300 hp) (Tiptronic) Prestige $55,200
A6 4.2 quattro (350 hp) (Triptronic) $60,950
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S6 5.2 quattro (435 hp) (Tiptronic) $75,900
Avant
A6 3.0T quattro (300 hp) (Tiptronic) Premium $53,310
A6 3.0T quattro (300 hp) (Tiptronic) Premium Plus $54,630
A6 3.0T quattro (300 hp) (Tiptronic) Prestige $58,160