Ford has been beset by tribulations of biblical proportions in recent years, excepting perhaps a plague of locusts. Once one of the world’s most admired and important corporations, its stock has been hammered down to where Ford’s capitalization is about a tenth of Apple’s. And the bad news goes on from there. Among Ford’s many problems is what to do with its ailing Lincoln division. For whatever reasons—cost, neglect, or both—Ford has starved Lincoln of compelling new vehicles while its competitors (namely Cadillac) have flooded the market with attractive and competitive rear-drive models that have all but pushed Lincoln out of the luxury category.
Finally, after years of dithering, Lincoln is making a serious attempt to regain its status as a purveyor of luxury automobiles with the MKS, a sedan that’s aimed directly at the so-called mid-luxury segment, in particular targeting such models as the Lexus GS350, Infiniti M35, and Cadillac STS.
2008 AutoSpies.com Father's Day and Grad's Gift Guide
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