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2009 Lincoln MKS Pricing Announced

turbox submitted on 06/02/2008 Official AutoSpies Timestamp: 10:07 PM
from: ucarmagazine.com

[30] user comments | category: New Cars

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Tags: 2009, Lincoln, MKS, Pricing, Announced

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2009 Lincoln MKS Pricing Announced

More than 8,600 orders have been placed for the 2009 Lincoln MKS, the full-size luxury sedan that doesn’t even arrive in dealerships until this summer - with the high-level “Ultimate Package” accounting for 65 percent of early orders.

“People are very excited about this vehicle because it provides the complete package - a striking exterior design, dynamic performance, advanced safety features and a host of amenities not found on other luxury sedans,” said Pei-Wen Hsu, Lincoln MKS marketing manager.

In addition to vehicle itself, strong early sales of the MKS are linked to a unique marketing and education campaign that has been running full throttle since the vehicle was unveiled at the 2007 Los Angeles Auto Show in November.

“The MKS is an all-new vehicle for the Lincoln brand, and it’s a game changer for us,” said Michael Sprague, Lincoln Mercury group marketing manager.

“We knew we had to go to market in a new way and send a signal to our dealers and customers that we’re doing business differently,” he added.

Breaking tradition, Lincoln announced pricing information and package options at the same time that the MKS debuted at the show, offering customers the opportunity to build and price their ideal vehicle at www.lincoln.com and then immediately place their order at their local dealership. Simultaneously, the team launched an extensive dealer training program, designed to educate sales consultants about the vehicle months ahead of its arrival in showrooms.

“We wanted to provide dealers with plenty of information early on so that they could talk about the product, generate excitement and engage customers,” said Hsu. “Because many lease customers want to compare monthly payments before they decide on a new vehicle, it made sense for us to provide them with detailed pricing and incentives so that they could make an informed decision before the vehicle arrives in dealerships this summer.”

The strategy is working, according to Tom Arthur, sales manager at Long Beach Lincoln Mercury in Long Beach, Calif. He already has taken an “unusual” 30 pre-orders for the MKS. While some of those customers saw the vehicle at the L.A. Auto Show, most of them obtained information at www.lincoln.com.

“The interest in this car has been huge, and people have been finding a lot of information online,” said Arthur. “I think the MKS is going to be big hit for us.”

Billy Vaughn, dealer principal at North Park Lincoln Mercury in San Antonio, Texas, says his customers placed orders for the MKS sight unseen, based on information they received from his educated sales staff as well as the web site.

“All of the customers I’ve talked to have done their homework. They know what’s out there in the marketplace, and they’re at the top of their game,” said Vaughn. “Having materials available and pricing information early on has really helped us keep our customers interested.”

Priced just more than $38,000 including destination, the vehicle is loaded with class-exclusive features and options, such as the industry-exclusive SYNC, Easy Fuel™ Capless Fuel Filler System, SecuriCode™ Next-Generation Keypad, a premium THX-certified audio system, 20-inch wheels, heated rear seats and the voice-activated navigation system with SIRIUS Travel Link™. The popular Ultimate Package includes all of the popular technology features.

The Lincoln MKS is powered by a Lincoln-exclusive 3.7-liter V-6 engine mated with a fuel efficient six-speed transmission. The powertrain has been derived from the proven 3.5-liter V-6 found in the Lincoln MKX, which was voted one of Ward’s 10 Best Engines for 2007. Read Article

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EvoAudi - 6/2/2008 10:24:49 PMView My AgentSpace

+4 Boost

hhmm... wonder how many people will take this over a A4, 3-series, C-class, or even a CTS?

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SteedPub - 6/2/2008 11:03:19 PM

+3 Boost

I don't think this car will take buyers away from any of those. It is a different animal for a different buyer. Despite what Lincoln says about getting younger buyers in the showroom, this car is for the Sun City set.

nsmatt - 6/2/2008 10:25:15 PM

0 Boost

Who cares?

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bmwdrvr - 6/2/2008 11:35:56 PM

+3 Boost

im curious who they will market this car to its as long and as wide as an S class its priced as much as a C class or 3 series, and has a V6......kinda sounds more like a loaded Avalon or Buick Lucerne competitor than the Cadillac CTS or others.

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Agent63 - 6/2/2008 11:57:58 PMView My AgentSpace

-1 Boost

The interior of this looks better than the MKZ. I wonder what the purpose of this car is when there's already an MKZ. Is it a fill-in-the-gap type of car?

It's priced between the Towncar and the MKZ. Somehow I still think this car will consist of many cheap materials found in all of Lincoln's models. I think it's a cheap way to find luxury. Might as well get a Cadillac. The CTS has to have a better interior than any Lincoln.

If I were to buy Domestic luxury it would have to be Cadillac hands down.

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mercuryguy - 6/3/2008 12:38:06 AM

+2 Boost

A Lady’s Lincoln.

I really didn’t like this car when I saw the concept last year at the Detroit show. The car grows on you though. I still think Lincoln is chasing Lexus on this design, but this car may have its niche.

First, the car seems to have generous proportions, and is an alternative to most cars that are too small these days. I will need to see the trunk space before I give my final thoughts on this though.

This car was locked up at every show this year.

Chrysler had people sitting in the 300 at the Detroit show, before the car was even released, a brilliant marketing move, because people thought they were sitting inside a concept car at the time.

I like the wood grain interior, although Lincoln did skimp on the woodgrain. Even the Grand Marquis has more interior wood.

Lincoln will likely get more women to consider the Lincoln Nameplate with this curvy car, especially the Ice Blue color. Men will like it for the sportiness and interior room. The front grille needs work though. Even the MKZ grille looks better. The front grille is just too muted, and too boring.
This is yet another front drive car, Lincoln really needs some rear drive cars with more performance. A Diesel Flagship sedan is also badly needed.

Cadallac is already doing Front Drive luxury. Lincoln needs to provide a different alternative, not chase other brands.

The Lincoln LS engine would have been perfect for this car. It was a very small V8 (4.3L). V6s are just too noisey for the luxury car segment. Having 2 extra cycliders reduces vibration as well, as the motor has more pulses per shaft rotation. Big reason Aston Martin drivers like the V10s.

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dumpsty - 6/4/2008 1:02:06 AM

+1 Boost

I thought the Lincoln LS engine was a 3.9L Yamaha V8...the same engine used in the XC90 V8 model? Maybe I missed an update before the LS went out of production.

mercuryguy - 6/3/2008 12:53:07 AM

+1 Boost

The Town Car still works better for me. It is built like a truck, and holds up to years of hard use and abuse. Front drive cars need more maintenance and care (CV Joints, seals, etc.) The Town Car is like a business class F150, an F150 you can drive to the office and still tow 4,000Lbs with and still the only car equipped with a full sized spare tire.

I will get my lady friends to take a close look at this MKS though.

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ZBL1414 - 6/3/2008 6:11:27 AM

+4 Boost

Can anyone tell me why Ford still has keypads on the doors of many of their vehicles? I'm pretty sure 1987 has come and gome. What could "Next-Generation Keypad" possibly offer over keyless entry and keyless start technology?

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blueshirts0819 - 6/3/2008 7:54:56 AM

+4 Boost

Hahaha, I'll see you in my G35 rearview mirror.

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Htay7500 - 6/3/2008 8:56:33 AM

+4 Boost

"Puts the Infinity to shame."

In terms of company mismanagement. and its spelled "Infiniti".

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M35MT - 6/3/2008 12:57:43 PMView My AgentSpace

+1 Boost

An Infiniti, or even a Nissan Sentra, puts your Ford to shame.

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dumpsty - 6/4/2008 1:07:22 AM

+1 Boost

I wouldn't say that the MKS would put the current G35/37 to shame at all. I think the MKS would be compared to the M35 (on size category). But either way, the MKS would have to be executed extremely well to be better than (or at least match) the Infiniti G or M cars.

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Bmw8ter - 6/3/2008 7:49:38 AM

+3 Boost

Forget the MKS...I want the MKR with the Twin Force V6.

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LACMAN - 6/3/2008 3:07:34 PMView My AgentSpace

+2 Boost

I was hoping for the MKR as well as some sort of production version of the Ford Interceptor concept but wasnt suprised to hear Ford was not going to build either one of them.

Both of these vehicles would have done well with twin turbo/eco-boost V6's...

Maverick2020 - 6/3/2008 11:23:05 AM

+4 Boost

Like I've said many times in many forums, Lincoln had the chance to remake the brand ala Cadillac. They had the potential look from the Lincoln concept cars (from earlier this decade) that captured the imagination of the public.

Instead, Ford chose to deliver some very competent, yet very derivative vehicles. This is the problem with Ford right now--they slap a grille on it and call it a premium car (Lincoln), its volume car (Ford) or a Mercury.

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TauronB2G - 6/3/2008 11:46:57 AM

+3 Boost

I like the MKS. But I still think it needs a V8 in the 350 hp range and AWD. I'd like them to dress up the interior just a little more too. I don't really think this car is a 3 series a4 competitor. Compared to those cars its huge. I would see this one as a a GS, E Class competitor with a much better price.
T

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S4cabriofoxone - 6/3/2008 5:53:35 PMView My AgentSpace

+2 Boost

You get what you pay for. At this price, don't expect a product that actually can compete with an E-Class or GS. I don't understand why anyone would even buy it over a Volvo S80.

StickShiftCamry - 6/3/2008 10:59:03 PM

+1 Boost

Volvo/Yamaha V8 thing is nice - ppl get confused and harrassed by it's unusual power and sound off the line. This guy in a wierdly modded newer Monte Carlo was tryna get ahead but...lol.

StickShiftCamry - 6/3/2008 11:02:07 PM

+1 Boost

Then I let the S80 V8 coast in first gear in manual mode @ like 6,000 RPM and it was making this crazy burbling sound - pretty unique.

MZauto - 6/3/2008 11:59:11 AM

+3 Boost

MKS is way too late in the game. I don't think it will make a recovery. But, I do believe it is one of the best cars from the Ford compay.

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Caraficionado - 6/3/2008 12:13:39 PM

+2 Boost

Agreed, nothing against Ford here, but it'll take them a lot to get Lincoln where GM has able to bring Cadillac lately. And even from that point, things would be uphill with Infiniti and Lexus around.

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dumpsty - 6/4/2008 1:14:36 AM

+1 Boost

I agree. Lincoln is in a place where capability just isn't the only necessity. Ford has placed (unique) design far back on the priority list for this once respected American luxury brand.

Ford has had a history of design vehicles that just looked like a "Ford", no matter what brand was glued to the car. And Ford's exterior designs doesn't exactly scream "luxury or refined" to the industry too.

Carboy - 6/3/2008 3:28:30 PMView My AgentSpace

+2 Boost

I like the MKS, I really do, but when I got a brochure sent to me, it seem a bit 20th centry. Every was basically copied. Example: Cruise Control from Mercedes-Benz. I feel that the technology is old and overused. I do like how it looks. It can talk the talk, but not walk the walk.

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jt716 - 6/3/2008 6:15:08 PMView My AgentSpace

+1 Boost

There is too much black plastic on the consolem adn the rear is sorta contradicting the front with its more boring look. The keypad makes sense because children dont have to bug the parents for the key if they need something from the car. All they need to do is type up the code. I'm not so sure about this car and Lincoln in general. They need to see where they fit in the industry. With Lexus and Infiniti? or with MB and BMW? Maybe they want to be up there with Cadillac? Hopefully they can find their image.

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mercuryguy - 6/3/2008 11:00:04 PM

+1 Boost

Answer: Why Keypad?

I thought the keypad idea was outdated also, until I owned one. This is a very convenient feature. If you want to get something out of the car, you don’t have to walk back to the house to get the key fob, just punch in your code. You can unlock the driver door, then all 4 doors, then the trunk with various buttons. You can also lock all doors and arm the alarm from the keypad rather easily.

If you lock your keys in the car, you can punch the code to get in. Nice if you are hundreds of miles from home.

I now see they went with proximity detection buttons that sense body heat, as oppose to the older buttons. The car also has the key fob. But I really like the keypad, I wouldn’t want a car without one now

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mercuryguy - 6/3/2008 11:44:14 PM

0 Boost

I was really waiting for the Ford interceptor to see if there would be a Lincoln counterpart. They could have done a Diesel model. This would have been popular with business people.

I don’t see Audi dumping the A8L or Lexus dumping the LS460. The Germans solve problems by building an even more superior Diesel, The Japanese solve problems by building a better Transmission with 8 gears.

I see Chrysler is dumping the Imperial concept. We need more engineers in the CEO’s chair and less marketing know-it-alls.
Unfortunately, Wall Street in the driver’s seat now.

reply to this comment

dumpsty - 6/4/2008 12:59:08 AM

+1 Boost

It's fortunate that Ford still owns Volvo & (part of)Mazda. Without those two brands (and their design houses), Ford would've had the "gumption" or balls to basically, reshape the Lincoln division.

The MKS screams Volvo S80 dressed in faux-lux Lincoln garb.

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