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Tags: 2009, mazda, mazda 6, new mazda 6, sedan

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2009 Mazda 6
Wouldn’t the world be a better place if people could just admit when they’d done something wrong? Well, to our surprise, Mazda did just that at a recent preview of its new Mazda 6 sedan. Rather than spinning the numbers to make it look like the last Mazda 6 was a sales triumph, Mazda told us the truth. While its key competitors (Honda Accord, Toyota Camry, and Nissan Altima) sold more and more units, the Mazda’s sales were flat.

“One of its weaknesses was its size,” said a senior vice president. The chief engineer admitted, “It was clear that we needed to improve wind and road noise.” The R&D director acknowledged, “Our engines had worst-in-class displacement, output, and efficiency.” All of those shortcomings aside, however, the biggest turnoff to customers was the 6’s relative lack of quality.

The engineers working on the second-generation Mazda 6 had a clear goal: keep the sporty handling, but give the new sedan a big dose of power, room, and quality. And, boy, did they ever. The new 6 (which is 6.9 inches longer) looks two or three price classes more expensive than its predecessor. When viewed from behind, its clean design and twin sculpted exhaust diffusers (on V-6 models) are pure Lexus. Its curvaceous body panels look elegant and aren’t ruined by any fussy details - a nice departure from many of today’s overwrought and clichéd designs.

Our top-of-the-line test car’s interior was outfitted with perforated leather seats and high-gloss black plastic interior trim that looked like dark-stained wood. The interior is more elegantly designed and feels of equal or better quality than Mazda’s main competitors - and it’s also much larger than before. Whereas the last 6 was at the bottom of its class in interior space, the new one is at the top, boasting key measurements on par with all of its supersize rivals.
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2009 Mazda 6



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blackbrblackbr - 5/30/2008 9:56:55 AM
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This car just isn't doing it for me as a possible 2007 Acura TL replacement. I don't really like the front end styling, or the interior, which is too cold (maybe a lighter color would liven it up a bit). I suspect enthusiasts will enjoy the car though but I lean more towards the sporty luxury side of the house.

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aarononymousaarononymous - 5/30/2008 10:18:55 AM
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It looks very similar to that new acura they keep showing only better, not bad for a mazda


tattedtwicetattedtwice - 5/30/2008 12:41:53 PM
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Shouldnt you be looking at other pretend luxury cars? Theres always the es and A4 to replace your fancy-Accord.


lexusrox123lexusrox123 - 5/30/2008 1:43:20 PM
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i'm not liking that front end. the concept was much better. and btw, id take a camry over this.


Peyton18Peyton18 - 5/30/2008 10:04:44 AM
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I'm impressed...not a TL replacement, but a nice camry/accord replacement.

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holmstarholmstar - 5/30/2008 10:05:30 AM
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less lateral support on the seats? They say they are maintaining "zoom-zoom" AND making it more refined, but more refined usually means a softer ride and thus less cornering ability. Less side bolstering on the seats is just a confirmation to me that mazda is abandoning zoom-zoom to chase the mass market.

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M35MTM35MT - 5/30/2008 11:11:23 AMView My AgentSpace
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I hate it, if you're too fat then buy another car!! But of course, Mazda wants to sell more so I guess they have to make the seats fat-ass-ready.


tattedtwicetattedtwice - 5/30/2008 12:35:21 PM
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Clearly somebody read the one nitpick, rather than the whole article, so let me help you out:

"Without question, though, the four-cylinder Mazda 6 is the handling champ in this segment. The V-6’s optional eighteen-inch wheels generate loads of grip, but the lighter engine gives the four-pot 6 balance unlike any other large front-wheel-drive car. At-the-limit handling is nearly neutral, with all four tires generating their share of grip - quite the opposite of the understeer-only Camry, for example."



holmstarholmstar - 5/30/2008 6:28:22 PM
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Well perhaps I'm biased since I owned a '05 6s and currently own a mazdaspeed 6, but come on... making the car softer is not equal to zoom-zoom. The whole reason I bought these was because they had awesome handling for the price, and they come with a manual transmission.

That said, I predict that it will be a very nice car that will compete much more strongly with the cam-cords than the previous model. If I had to choose between them I'd definately choose the mazda.



Maverick2020Maverick2020 - 5/30/2008 10:32:17 AM
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Mazda is definitely on a roll with this next-generation Mazda6. It looks like a million bucks, especially compared to the Camry (esp the interior, which Toyota did on the cheap).

If they can't get sell than 70,000 units here in the U.S. with this new vehicle, there is something really wrong.


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lexusrox123lexusrox123 - 5/30/2008 1:45:27 PM
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mazda6 looks like a million bucks? lol, i'll tell you what looks like a million bucks: 2009 maserati granturismo!


SteedPubSteedPub - 5/30/2008 10:49:31 AM
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It should do well. The last car had its shortcomings, but keep in mind the car had been around for a LONG time. When it hit the market it was competitive for about a year. Like most Mazdas, they are some of the greatest cars nobody knows about. Their marketing efforts have ALWAYS been weak.

They are still also aching from the rotary stigma believe it or not. I sold Mazda's in the 1990's and people would still say, "Oh I dont want one a them, they got that dang rotary in it". Of course I would say, "No, they got rid of that years ago it has a regular engine now". People would still look at you like you were lying.

Today of course Mazda still screws around with the brand image destroying Wankel with the RX-8, the only car in the world that you still need to carry a case of oil the trunk for daily driving.


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blackbrblackbr - 5/30/2008 11:19:59 AM
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As a former RX-8 owner I can testify to that. The RX-8 was the most fun, yet infuriating car I've ever owned.

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montyz81montyz81 - 5/30/2008 11:20:57 AM
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This is not enough to move me away from an Altima. Of course that is hard to do, the only time I moved away from nissan was when I wanted a full size truck in 2001. That got me a Tundra. Then in 2004, i went to an Armada.

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tattedtwicetattedtwice - 5/30/2008 12:32:15 PM
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Sounds like someone is living up to their username.

So, in your jaded world, it's just an impossibility that maybe, just maybe, they did their homework and produced a well-engineered and winning car, huh? Sad.

This isnt a car from honyota here, so it's not just thrown together, knowing the lemmings will buy it regardless.


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NItePhireNItePhire - 5/30/2008 12:28:25 PM
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I think that its biggest fault will be that it isnt a Honda. Car Magazines will slob all over it and say its the best thing since sliced bread. Then every car magazine in the world will do a comparative test and it will end like this.
1st Honda Accord
2nd Mazda 6
3rd Nissan Altima
4th Chevy Malibu
5th Hyundai Sonata
6th Toyota Camry
7th Ford Fusion
8th anybody else thats left ..G6,Aura,Galant etc...
One last thing I dont really even like Accords it just that no matter how ugly and fat it gets the car mags wont let it lose.



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tattedtwicetattedtwice - 5/30/2008 12:38:54 PM
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This looks like Car and Driver's outcome. M/T will have the camry in 1st place, since they're the ONLY magazine in the world that likes that thing. I still laugh at them giving it car of the year. Like Autoweek said, thats like a gourmet food magazine picking a bologna sandwich as delicacy of the year.


cericceric - 5/30/2008 12:40:28 PM
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It takes time to climb up from ditch where Mazda was.
At least Mazda produce designs that appeal to consumers.
Honda, on the other hand, seems to have two design teams graduated from two totally different schools (Civic, CR-V camp vs. Accord, Pilot, Ridgeline camp)
The sales figures of MAZDA are going up while everyone else's is going down.


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StarStar - 5/30/2008 1:25:48 PM
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Honda has only one design school called UGLY.


WhelanWhelan - 5/30/2008 12:56:02 PM
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My cousin owns a 2004 Mazda 6S with the 3.0L V6, leather, heated seats, spoiler, 17" wheels, lip kit, sunroof, bose system, auto. He has 90,000 miles on the car now and the only things he has had to do was tires, brakes, wiper blades and oil.

The car runs great, drives smooth, is comfortable, sporty, looks great in the charcoal grey, and still has a good quality to it. Oh not to mention automatic climate control.

I enjoyed the last 6, I'm not big on the full size sedans of today that get bigger and bigger till you can't park them normally.


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GodgoreGodgore - 6/5/2008 7:00:17 PM
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This is better looking than the current Accord & Camry.



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