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Tags: 2009, Mercedes, Benz, CLC, Pricing, Announced

Tag Links: 2009, Mercedes, Benz, CLC, Pricing, Announced

2009 Mercedes-Benz CLC Pricing Announced
Not every star is light-years away: from mid-June onward, selected airports in Europewill become places where automobile dreams can come true. A large bed, positioned between the check-in counter and the rows of seats for waiting passengers, will invite potential customers to take a test drive in the new Mercedes-Benz CLC sports coupe. This highly unusual marketing activity is part of a wide-ranging campaign to mark the launch of the new CLC. The central slogan of the campaign, which extends across the full range of marketing channels, is “What car do you drive when you’re dreaming?” And its key message is that for a mere €28,000 the CLC offers an attractive and reasonably priced entry into the Mercedes-Benz coupe family.

“The CLC is a vehicle that appeals to the emotions, particularly to young people’s desire to own a car that has a great performance and is a lot of fun to drive. Alongside a classic marketing campaign, we’re therefore also using new types of advertising, which place more emphasis on the personal experience of the vehicle,” says Dr. Olaf Göttgens, Vice President Brand Communications Mercedes-Benz Cars. “This primarily includes exclusive driving events that give customers the chance to enjoy at first hand the many exciting features of the CLC, as well as an interactive online campaign and all kinds of marketing activities on the part of the dealerships.” Directly after the world premiere of the CLC at the Mercedes-Benz Berlin Fashion Week in January 2008, Mercedes-Benz launched a special cell phone marketing campaign featuring a personal video message or voice call from the brand ambassador and top model Eva Padberg.

The integrated marketing campaign for the CLC was launched in Europe at the beginning of June. This comprises a wide-ranging information and mailing package for dealerships as well as ads in the print media, a TV commercial, a microsite, and exclusive test drive events.

“Dreamcatchers” for individual test drive events

With the help of “dreamcatchers,” Mercedes-Benz is directly targeting existing and, most especially, potential customers. The focus here, as with all of the marketing activities in the campaign, is the key slogan “What car do you drive when you’re dreaming?” A bed positioned prominently in highly frequented locations - such as airports, shopping malls, and automobile shows - serves to promote exclusive test drives in the “dream car” - the new CLC. In a continuation of the theme, specially branded pillows and eyeshades in airplanes invite passengers to experience the car of their dreams. Similarly, the door hanger in selected hotels encourages guests not only to dream of the new sports coupe but also to fulfill that fantasy.

Print media ads and a TV commercial

The print campaign continues with the theme of the CLC as an affordably priced entry into the MB sports coupe family. The images selected for the campaign show the car from a range of angles designed to accentuate its elegance, dynamism, and agility. They are combined with a variety of punchy statements such as “Dreams usually get overtaken by reality - here the reverse is true” and “Not every star is light-years away.” The print campaign, which features three ads, will run in high-circulation general-interest and lifestyle magazines as well as daily newspapers.

Meanwhile, the TV commercial for the new CLC, as broadcast on major public and private stations, shows that even little boys are dreaming of the Mercedes-Benz star. Shot in a restaurant, the ad shows a young boy being introduced to his mother’s new partner. The boy is at first obviously indifferent, but then he starts to study the man in some detail and is eventually won over by the sight of his car - the new CLC.

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2009 Mercedes-Benz CLC Pricing Announced



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CLK63BlackSeriesCLK63BlackSeries - 6/18/2008 7:36:05 PMView My AgentSpace
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i am speechless...

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S4cabriofoxoneS4cabriofoxone - 6/19/2008 1:11:44 AMView My AgentSpace
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Out of disdain? Or do you actually like this "thing?"

It's still mediocre...


CLK63BlackSeriesCLK63BlackSeries - 6/19/2008 2:44:34 AMView My AgentSpace
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Disdain my friend, disdain...


EL34EL34 - 6/18/2008 8:59:05 PM
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The CLC is a rad lookin' machine.

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StarStar - 6/18/2008 9:35:40 PM
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bmwdrvrbmwdrvr - 6/18/2008 10:20:36 PM
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hmm ok....the same old poorly rated C class coupe with a new edgy front and rear that dont fit its curvy middle section(i wonder why) with the same interior as the old one......and this is a car to praise......

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auto001auto001 - 6/18/2008 11:43:18 PM
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Exactly the same as the old one (just as bad weight distribution I bet)

I hate the steep sloping lines of the side panels.

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LUXCAR32LUXCAR32 - 6/19/2008 12:21:12 AM
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WHY DID THEY DO THIS!!! can't they make an attractive 3 series coupe competitor! I mea the sedan looks great, couldn't they make the coupe a little better proportioned, obviously this look did not work great on the previous generation, why repeat it!

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S4cabriofoxoneS4cabriofoxone - 6/19/2008 1:12:07 AMView My AgentSpace
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The CLK is technically the E92 competitor, although it's closer to the A5/S5 in spec, but it's way more expensive than both.


w209w114w209w114 - 6/19/2008 10:51:54 AMView My AgentSpace
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S4Cabrio is right. The CLK is based on the W203 Chassis (old c-class) which would technically make it somewhat of a C-Class coupe, albeit one totally different looking loaded with a lot more extras and upgraded suspension.

The CLK is aimed more as an E-Class Coupe than a C-Coupe. It was my previous car which I got in 05 and it was great. Since then I have moved on to sportier vehicles


EvoAudiEvoAudi - 6/19/2008 2:26:44 AMView My AgentSpace
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I hate the stupid Chromed bumper pad things on the car. in fact they look stupid on all cars.

Remember this is a poor man's Benz, don't expect anything good.

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ErichHartmannErichHartmann - 6/19/2008 4:56:53 AM
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This car is a low volume "gap filler" until the A- and B-Klasse coupes arrive on the market. There is no reason for Mercedes-Benz to pour millions of Euros into development costs for a completely new car for such a small market with expected low profits. Many people here fail to see this. The company already announced why this car is the way it is.

I've driven the CLC220 CDI and CLC350 and compared to the older CL203 Sportcoupe the comfort and handling have been upped by a large margin.

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DROOPYSAKKDROOPYSAKK - 6/19/2008 9:33:49 AM
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its not that bad;

its the perfect daddy's little girl car.


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bulldogzbulldogz - 6/19/2008 10:07:12 AM
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hmmmm, let's see...335i coupe, G37, A5, or CLC?

This car was crap the first time around, with cloth seats to boot. It screams "I can't afford a real Mercedes!"

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w209w114w209w114 - 6/19/2008 10:55:38 AMView My AgentSpace
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The CLC is neither priced nor aimed to compete with any of those cars. Everyone knows that. Think before you bash.


StarStar - 6/19/2008 11:32:19 AM
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w209w114,

Don't mind the "bulldogz" chick. She doesn't know anything about cars.


bulldogzbulldogz - 6/19/2008 8:54:58 PM
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Again, Star it's not original when you try to pull it off because:

A)it was done earlier by me to you, so you look even weaker trying to pull the same joke on the person that originally did it to you

B)Not a single person here takes anything you say with a grain of salt, so you trying to be humorous to befriend others here doesn't work because they've already seen your idiotic posting in action.

C)I've now said this twice, yet you still try hard to be original, yet fail badly.


bulldogzbulldogz - 6/19/2008 8:57:42 PM
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w209, the point is that it should plain and simple. People don't cross-shop a CLK with the 3-series, they look at the C-class as entry level luxury just like the 3-series. I mean, the 328 coupe shouldn't even compare to the CLC then? They're almost the same size/price...


WhattheWhatthe - 6/19/2008 11:43:21 AM
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Bulldogz "chick" thats funny.
Cause you called it a chick...funny

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OBieOBie - 6/19/2008 1:43:59 PM
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Hmmm... now both BMW and Mercedes have entry level cars that look like they were designed ten years ago. Well for the CLC is a fact (same body as the old one with a "face lift"); the BMW 1 series just looks it (if only it looked like it drived). But I agree both of them make for daddy's little girl 18 year old cars. You go girl!

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iamdabest1iamdabest1 - 6/19/2008 7:06:14 PM
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once this car offers AMG everyone will be singing a different tune about the clc. ( although it is ugly)

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Agent63Agent63 - 6/20/2008 1:47:39 AMView My AgentSpace
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MB don't need this model. If you want a coupe go get the CLK.

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