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The new Phantom Coupe is giving Rolls-Royce a broader appeal. The car has already booked over 200 orders and most of them are first time Rolls-Royce owners. Yes, that means the Phantom Coupe has already been sold out for this year.

“Two-thirds in our early order bank are from non Rolls-Royce owners,” said CEO Ian Robertson as he took the wraps off the new addition to the brand’s lineup. “It means we’re beginning to appeal to a broader audience.”

The Coupe is a sportier Rolls-Royce, said Robertson. “But it is still very clearly not a...

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2009 Phantom Coupe sold out, two-thirds are first time Royce owners

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