The redesigned 2015 Hyundai Genesis sedan will be unveiled at the 2014 Detroit Auto Show, Hyundai confirmed for Edmunds. "You will see the Genesis at the Detroit auto show," Hyundai Motor America's Brandon Ramirez told Edmunds during a drive program here.
Ramirez is senior group manager of product planning.
While Ramirez did not provide details about the new Genesis, other sources say the car will receive new exterior styling based on an evolution of Hyundai's fluidic sculpture design language. Additionally, the new Genesis sedan will have a richer-looking interior, sportier ride, and for the first time, an all-wheel-drive option. The strategy is an overall effort to woo buyers from German brands.
The Korean automaker aimed the current generation Genesis sedan at BMW 3 Series and Mercedes-Benz C-Class buyers, but few of those buyers came on board. The redesigned Genesis sedan is expected to address shortcomings in terms of handling and ride performance. The all-wheel-drive option will be aimed at buyers residing in cold climates who shunned the current car because of the rear-drive configuration.
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