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In 1975, BMW introduced the 3 series, a sporty sedan that became synonymous with the brand's performance image.

Forty years later, despite intensifying competition and changing customer tastes, the 3 series still dominates its segment. Competitors openly benchmark the 3 series and target it in their advertising. Buff books lavish it with praise. Dealers love the repeat business.

In many ways, the 3 series is BMW, the brand with the enviable mystique built on German engineering and uncompromised performance.



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40 Years Later BMW's 3 Defines Still The Segment - Why Can't Anyone Knock Them Off The Perch?

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