In what must be either one of the most genius marketing ploys from a manufacturer, or a hair-pulling situation, the avid forum user and "BMW insider" Scott has made an appearance again.
This time around he's dishing about BMW's future and what is in its pipeline. We're also talking about MINI and the infamous project i.
Not much else to say besides that, so read up!
**For the FULL information from Part 1, click "Read Article"
As you know BMW have announced that between now and 2015 they will bring 20 new models to the market covering a vast range of segments. With the future growth of the small compact city , Premium Compact and Premium Entry segments in the minds of the product planners. BMW will unleash a greater majority of models based on this model matrix to increase it's volumes in the Premium segment.
Beginning in 2011 we will see the first results of this strategy within the new BMW 1er Sporthatch and BMW 3er Sedan which will be unveiled just before the end of 2011. Another new exciting additions for the M-Division include the exciting new 1 series M Coupe and the sixth generation BMW M5.
The Premium market will welcome a new luxury set of BMW 6er Coupe and Convertible. Whilst the first evidence of the Gran coupe will be seen on the streets of Munich. The new BMW X3 begins it's first year on the market with additional engines in europe along with a new four cylinder petrol turbo which will be announced later in the year. The BMW X1 continues it's success with over 100,000 units sold and top place in the market with an additional M-Sport packet.
The BMW X6 which recently celebrated it's three years launch in December 2007 will see a slight refresh life cycle improvement.
Although this is just the tip of the iceberg.
In 2011 you will get to hear more regarding BMW's innovative think-tank on sustainable future mobility as BMW begin preparing the world for it's innovative new Sub brand. New innovations Aswell as exciting new Concepts scheduled for Detroit , Geneva , Shanghai and Frankfurt. all to show BMW's leadership of the premium segment.
In Part one we focus on the MINI Brand , and the new BMW sub brand "BMW "i"
IN Part Two it will concentrate on the BMW Premium Compact and Premium Entry segment . BMW's FWD compact series, The BMW 1er and BMW 3er, BMW X1 and BMW X3 and X4.
In Part Three we will touch on the Core BMW Premium luxury models - BMW 5er , 6er and 7er. BMW X5 and X6.
In Part Four we will look at the other BMW sub brands - BMW "M" and BMW "Z" and finally Rolls-Royce Motor cars.
[Source: German Car Forum]
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