The Truth About Cars reports:
Thank you so much for the warm welcome last week! I appreciate all your comments and encouragement and look forward to sharing more about auto show life with you.
A comment on my last column caught my eye. The gist of it was why bother with “booth babes” or professional presenters at all? Why not just have sales people or the actual engineers at the shows? It is a question that has been asked of me multiple times in different forums, so I’d like to address it in greater detail here.
The answer is multi-faceted and has to do with the psychology of marketing, practicality and the proper delivery of a message.
Contrary to the loud insistence of many car dudes on other websites, the product specialists you see at consumer auto shows are not there to be window dressing...
2011 Ford Fiesta Photo Gallery
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2011 Ford Mustang Photo Gallery
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