A Case of Prius Envy

Sept.

3, 2007 issue - Peter Kessner, a devout environmentalist, bought a Honda Civic hybrid four years ago to show everyone that he wants to save the planet. The only problem: no one noticed, since, other than the hybrid badge on the trunk, it looked like a regular Civic. So he traded it in for a Toyota Prius. Suddenly, strangers began stopping him on the street to ask about his hybrid, with its space-age styling and miserly mileage. "That's a big part of why I bought the Prius," says the Floral Park, N.Y., retiree. "It opens up conversations, and I push my theory that we've got to do our best to conserve." The Honda, on the other hand, didn't deliver what Kessner craved: green street cred. "If I'm driving a hybrid," he says, "I want people to know it."



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