We have been following the role of technology and the consumer experience in this column, and given the ubiquity of the automobile in our culture it is worth examining the issue through the lens of the driver.
There is nothing like getting caught in a traffic jam on a two lane freeway in Alabama and leveraging a bit of technology to shave an hour delay. By hitting ‘detour’ on our Kia’s navigation system, we had the confidence to peel off the freeway and find a parallel country road.
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