When Scion burst on to the scene back in 2003 Toyota provided the world with a truly unique concept. Take any model and add all of the custom accessories you want and craft your own unique ride. Cookie cutter cars the scourge of the industry were “out”, and individuality was “in”, Generation Y finally had a chance to express themselves.
So how is that concept panning out? Not quite as well as we would like to expect I guess. Rather sales of the novel concept initially were promising, they have consistently dwindled to merely a trickle for such a mainstream make.
While the xA is now history, the incoming xD has railed to gain momentum and combined sales are down a startling 42.8% for the year. The story with the xB is not much better down 33% for 2006. The best performer of the bunch the sporty tC by contrast is down only 17.7% for 2007.