I have to give it to Ford's head honcho, Mark Fields. It seems like he's going to be the executive to possibly stage a return to greatness for the Lincoln brand. Of course it's super early to really tell, but if the 2015 New York Auto Show and Continental Concept displayed at it is a sign of things to come, the future is bright.
Since it's early we want to turn to you, the AutoSpies faithful, to weigh in on what the company NEEDS to do to ensure that the marque is taking the figurative automotive industry bull by the horns.
What does the Lincoln Continental NEED to be a runaway success?
Should the Continental be a technological tour de force? Does it just have to look stunning? Should it follow the same formula as the all-new Ford F-150 — lightweight aluminum construction, fantastic powerplant that's got some juice and is fuel efficient, etc.
IF you were an executive at Ford, what would your angle be?
In case you missed it: today, the very first spy shots of the all-new Lincoln Continental doing developmental testing emerged.