Well, the purists who said the Cayenne and Panamera were diluting the brand are not going to like this.
Porsche has come out and is finally admitting to working on a project dubbed the Cajun.
Although I used to be one of those harsh types that bashed a brand for losing focus, I've realized -- with help of the Porsche Panamera and BMW X6 -- that these cars serve a purpose. With some predictions hinting at a Q5-based sport-utility vehicle, Porsche remains tight-lipped about specifics.
Taking this all into consideration, is this a good/bad move for Porsche? Remember, the Cayenne and Panamera have sold extremely well...
Porsche's press release follows:
Stuttgart. November 29, 2010-- During its meeting today, the Supervisory Board of Porsche AG, Stuttgart, laid the foundations for continuous and successful growth of the company. The Supervisory Board instructed the Board of Management to drive forward the development of a further model series up to series production.
Under the working name "Cajun", this efficient and sporty model will further expand the world’s most successful Porsche segment in the SUV sector. In addition to the new Cayenne, which has clearly consolidated its market position as the most successful sporty SUV in the premium segment, the "Cajun" will also have a very positive impact with its typical Porsche features such as light weight, ease of handling and agility. As an attractive entry model in the Porsche world, the "Cajun" will attract new and even younger customers to the premium brand along with the current Boxster, the market leader in the segment of two-seater, mid-size sports cars.
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