Consumer Reports’ 2008 Car Brand Perception Survey shows the usual suspects, Toyota and Honda, atop the heap, but finds Honda’s upscale marque in the basement – which shocks brand officials.
“In a nutshell we would disagree with the assessment that Acura would fall that low in any survey,” an Acura company spokesman tells Ward’s. “Our research shows Acura is ranking high in technology aspects and brand awareness and those types of things.”
Rankings are based on a blind telephone survey conducted last month to judge how consumers perceive industry brands on performance, safety, quality, value, performance, environmental friendliness, design and technical innovation.
Data collected from 1,720 U.S. adults found Toyota and Honda brands are perceived as the best by a wide margin. Ford, Chevrolet and GMC were third, fourth and fifth, respectively.
2008 Detroit Auto Show Photo Gallery
2008 San Diego Auto Show Photo Gallery
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