Acura's new NSX is the brand's long-awaited halo car. So now that the wait is over, where's the halo? Honda's luxury division has been working to inject more performance identity into its lineup. And it has long hoped that having a 573-hp all-wheel-drive hybrid supercar might help put an exclamation point on the rest of the brand's performance chops and, in turn, sell more vehicles.
That hasn't happened yet. Sales for the year are down 9.3 percent through September, thanks largely to a tepid take rate for its sedans (down 17 percent).
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