After Creating The Segment With The RX, Is There Still Room In The Market For The NX?

Sixteen years ago, Lexus set the industry on its ear when it introduced the first car-based luxury crossover, the RX 300. Lexus had modest sales expectations for the RX, but the vehicle quickly became the brand's volume leader with annual sales routinely near or north of 100,000 units.

Now, with scads of RX imitators clogging America's roads, Lexus is trying the same play in the compact luxury crossover segment with the NX 200t and NX 300h.


2014 New York Auto Show