Toyota executives say they couldn't care less that the Tundra full-sized pickup fell 3,445 units short of their 200,000-unit sales goal.
But what should have them concerned is whether Tundra sales can grow enough to reach Toyota's new goal of 300,000 by 2010 in spite of continuing incentives high gas prices and a soft truck market .
Does Toyota know something we don't?
2008 Detroit Auto Show Photo Gallery
2008 San Diego Auto Show Photo Gallery
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