Perhaps the most typical way for any automaker to promote its latest production models and concepts is through live auto shows. At major auto events, carmakers often times spend millions on their fancy displays. But Volvo isn’t in the position to splash the cash these days. At the same time though, it needs to increase sales. To achieve the best of both worlds, the Swedish carmaker, now controlled by China’s Geely, is planning to shift focus from auto shows to online marketing. Needless to say, its dealers are kind of nervous about this.
Read Article