Aiming High: Will Audi Be The Most Successful Premium Brand By 2015?
Agent009 submitted on 6/5/2007 Official Bell & Ross Timestamp: 1:07:07 PM
116 user comments | Category: Misc News | Source: www.autospies.com
Audi enjoyed a significant increase in sales in all regions during May.
Worldwide the premium manufacturer sold more than 87,000 vehicles last month – a record figure, and an increase of more than 10 percent compared with the same month of the previous year (79,114). Sales also rose in Germany, where 24,416 units were sold, up 3.5 percent on May 2006.
Sales in Europe grew by some 6.5 percent (more than 63,900 vehicles compared with 60,012). Major drivers were Great Britain with a growth of 26.5 percent (8,476 compared with 6,703) and Russia, where Audi sold 1,357 units, 80.5 percent more than in the same month of last year (752).
Approximately 10,500 vehicles were delivered to customers in North and South America, a rise of around 20 percent (2006: 8,831). Of these, 8,788 units were sold in the USA, enabling Audi to post record growth of 23.4 percent in this country (2006: 7,120).
In Africa and the Near and Middle East, Audi sold roughly 18 percent more vehicles than in the same month of last year (approx. 2,500 compared with 2,126). Growth in the Middle East was 33.3 percent up on May 2006 (545 compared with 409).
In the Asia-Pacific region, Audi sales rose by some 26.1 percent to approximately 10,300 vehicles (2006: 8,145). China (including Hong Kong) alone accounted for 7,717 vehicles, up 30.1 percent (2006: 5,932).
Ralph Weyler, Member of the AUDI AG Board of Management with responsibility for Marketing and Sales: “The results from all regions are extremely gratifying. The record figures are a decisive signal, particularly in the USA and China, our most important export markets. I am especially pleased, however, that we are so popular in the new growth markets. Given these consistently positive results from both traditionally strong and young markets, I am confident that we will achieve our objective of being the most successful premium brand by 2015.”