Young adults want to own vehicles, a survey by the industry's largest rental car company found. And they use car rentals as extended test drives.
Contrary to other studies that have indicated millennials favor electronic gadgets over a set of wheels, a survey by Enterprise Holdings released today found that 79 percent of the 25- to 34-year-olds surveyed believe that owning one's own vehicle is "extremely important."
It also found that 68 percent say their first experience with new automotive technology is via rental vehicles.
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