I love Audi's modern and exciting styling. The ability to cruise in the snow covered left lane while traffic is crawling on the mostly cleared right lane on my way to Stowe is priceless. I sat on my Black on Black 2000 A6 2.7T six years ago and have not yet seen a better looking interior (outside of Audi). The black background with the red lighting scheme is simply gorgeous.
So much enthusiasm (from me and probably many others) yet Audi has not responded in addressing the marketing issue with the US.
While this may seem a typical post for what has been discussed on many occasions regarding Audi's lack of a good marketing effort, I want to try a new approach.
Hopefully, this will not turn into another brand war and pointless I-hate-this-brand type opinions.
If Audi were to commit to a full out aggressive marketing campaign to finally assert itself in the US to the level of BMW and MB, what would that campaign be like?
Should Audi clear up the 60 Minute debacle?
Should Audi change its slogan "Never Follow"?
How would Audi position itself?
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