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An Alfa Romeo Challenger? Dodge models to be sold as Alfa Romeos in Europe

omarrana submitted on 7/3/2009 Official Bell & Ross Timestamp: 9:36:52 AM

10 user comments | Category: New Cars | Source: | SOURCE: www.egmcartech.com

Tag Links: Dodge, Alfa Romeo

Chrysler Group LLC and Fiat SpA’s CEO Sergio Marchionne recently said that the new partnership between the two companies will bring back the Alfa Romeo brand to North America to compete against luxury European cars.

The new CEO is hard at work at his Chrysler Group LLC office, sharing details on his vision to use Fiat models as the basis of future vehicles branded as Chrysler, Dodge and Jeep.

According to AutoCar, Dodge models could be rebadged in Europe as Alfa Romeo cars. Marchionne says he sees the two brands sharing the same core identity and he aims to have a strategy in place on what to do with the two brands by the end of...

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An Alfa Romeo Challenger? Dodge models to be sold as Alfa Romeos in Europe

About the Author

omarrana

I hooked up my accelerator to my brake lights. I hit the gas, people behind me stop, and I'm gone.

— omarrana (View Profile)


User Comments

david999


Baloney article. Alfa Romeo will be sold as their own marque in North America. They may use some of the Chrysler platform for larger Alfa Romeos (169) for export overseas, but the whole point of bringing Alfa Romeo to the U,S, is to expand that brand, not to rebadge a Dodge product. Stupid reporting.

— david999 (View Profile)

Posted on 7/3/2009 10:53:10 AM | reply to this comment | Votes: 5   

MSP6

The Alfa Romeo "Sfidante SRT8 Emisferico".

Sounds good !

— MSP6 (View Profile)

Posted on 7/3/2009 11:57:36 AM | reply to this comment | Votes: 3   

daytonaviolet

"he sees the two brands sharing the same core identity" Like minivans and trucks? Let me guess... an Alfa SUV!?!

Have American car companies already forgotten that stripping a European brand of it's identity is not a good business practice? Let's ask GM and Saab.

— daytonaviolet (View Profile)

Posted on 7/3/2009 1:13:41 PM | reply to this comment | Votes: 4   

rxh8me9000

Wont happen.

— rxh8me9000 (View Profile)

Posted on 7/3/2009 5:53:05 PM | reply to this comment | Votes: 2   

bmwdrvr

Why would Dodge, and Alfa need to share an identity they are night and day in almost every regard. I hope ruining Alfa Romeo wasnt part of Fiats plan they are working on improving their image already this isnt the way to do it.

— bmwdrvr (View Profile)

Posted on 7/3/2009 7:37:44 PM | reply to this comment | Votes: 2   

HyundaiSmoke

LMAO!!! You guys really have to stop with these double branded renderings.

— HyundaiSmoke (View Profile)

Posted on 7/3/2009 8:59:38 PM | reply to this comment | Votes: 0   

lewishamiltonpimp

Can someone photoshop an Alfa Romeo Ram Club Cab? BWAHAHAHAH!

— lewishamiltonpimp (View Profile)

Posted on 7/4/2009 9:28:37 AM | reply to this comment | Votes: 3   

bfghemicuda

thats the worst rendering of a grill that i have ever seen and david999 is correct

— bfghemicuda (View Profile)

Posted on 7/5/2009 10:50:44 PM | reply to this comment | Votes: 3   

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