Think Obama vs.
Romney was a tight race? How about Mercedes-Benz's fight with BMW for 2012 sales supremacy in the U.S.?
Everyone from industry gurus to mere bystanders are following month-by-month sales unit-by-unit -- even without tracking polls. Consider this recent sampling of automotive headlines:
Mercedes U.S. Sales Rise 7% to expand lead over BMW"
"Strong BMW sales in October narrows Mercedes' lead"
"Mercedes Dangles $5,000 VIP Discounts to Hold U.S. Lead over BMW."
"BMW bets on 3 Series to outsell Mercedes-Benz"