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Think Obama vs.

Romney was a tight race? How about Mercedes-Benz's fight with BMW for 2012 sales supremacy in the U.S.?

Everyone from industry gurus to mere bystanders are following month-by-month sales unit-by-unit -- even without tracking polls. Consider this recent sampling of automotive headlines:

Mercedes U.S. Sales Rise 7% to expand lead over BMW"

"Strong BMW sales in October narrows Mercedes' lead"

"Mercedes Dangles $5,000 VIP Discounts to Hold U.S. Lead over BMW."

"BMW bets on 3 Series to outsell Mercedes-Benz"

 



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Are BMW And Mercedes-Benz Getting Lost In The Race To Be Number One In the US?

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