Do your family or friends come to you for automotive advice? Are the neighbors always looking at what you are driving before they buy their next car? When you drop by the dealership to look around, you know more about the car than the salesman himself?
If so, you make be an “influencer” and a latest Harris Interactive poll shows that less than 20% of the car buyers fall into that category.
I often hear this from people on the site: "I'm know the market...I know the facts"…I know what the best car is.”
But do you really?
Armchair enthusiasts are one thing, but an educated “expert” is another. I know many of you are very knowledgeable. So much so that you can actually influence others and what vehicles they drive. Now that takes talent and a lot of you have it.
So what makes you an automotive “expert”, and why should people listen to you?