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John Kwiecien, 47, is a commercial photographer who reckons he has owned vehicles from about 10 different brands since he started driving.

"I don't want to put myself in a box," says Mr. Kwiecien, who lives in suburban Detroit. He chooses cars that fit his lifestyle at a given time. Right now, he's driving a Volkswagen GTI, but he and companion Camille Milroy spent part of last Sunday touring the Detroit auto show with an eye on a Jeep Wrangler Unlimited to take on outdoor adventures with their two "big, hyper dogs."

If Mr. Kwiecien is the epitome of the automotive brand-hopper, Susan Imbrunnone, 49, also from the metro Detroit area, is a classic loyalist. She says she's on her fifth Honda Civic and isn't looking to switch. "I don't have any trouble," she says. "They're reliable and they're good on gas."
 

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