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Audi Advertisements Claim New A4 Is The Fastest Car In Its Segment. Do YOU Believe That?

Agent00J submitted on 09/12/2008 Official AutoSpies Timestamp: 11:36 PM
from: www.autospies.com

[134] user comments | category: New Cars

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Audi Advertisements Claim New A4 Is The Fastest Car In Its Segment. Do YOU Believe That?

As a highly trained Agent here at AutoSpies.com, part of my extensive training includes being able to sort out fact from fiction when it comes to manufacturers claims regarding their offerings in the marketplace.

Call it a truth detector, my training has taught me to be able to sniff out a rat, and this week I think I caught a big one.

Or did I?

To be honest with you, I am not sure. I think I have, but the facts used in making my determination are a little skewed, and as such I will present the facts to you, and perhaps together we can come together to determine the truth.

On trial, the 2009 Audi A4 3.2 Quattro. In an effort to call attention upon itself, it seems to have ruffled the feathers of their cross town German rival BMW by claiming that they are now the fastest car in the segment, a role currently occupied by the BMW 3-Series.

BMW takes the sports sedan market pretty serious. It is a market they created, and one that with each new generation of the 3-Series makes major advances that keeps competitors chasing. And chase they have, most have simply fallen by the wayside during the years however some strong efforts have been brought to market.

The Lexus IS 250/350 Mercedes-Benz C300 / C350 Sport Sedan, and of course the Audi A4. I know what you are thinking. So what, the Audi A4 has challenged the establishment and for the most part I would agree with you, however it is the method Audi used in challenging the market segment.

Boldly.

Brazenly.

Brashly.

Ballsy.

Don't believe me, watch the commercial in question.

This is an in your face attempt to not only get your attention, but hopefully sway you to come test drive the new 2009 Audi A4.

Audi claims that the new A4 3.2 Quattro is the fastest car in the segment.

But I don’t think it is.

Fast is a quantitative value, be it 0-60 times or ¼-mile times, perhaps even top speed, fast is something that can be tested across a range of vehicles using methods that can be repeated consistently to insure accuracy and fairness.

So is the Audi A4 the fastest car in the segment?

Let’s look at the facts by looking at a benchmark. In this case lets use the 0-60 times as reported by C&D magazine for reference.

The 2009 Audi A4 3.2 Quattro has a reported 0-60 time of 5.7 seconds. No testing has yet to be completed on the 2.0 A4, so the time for the 3.2 is the only number we will use.

The 2008 BMW 328i has a 0-60 time of 6.1 seconds, however the 335i gets to 60 in a very quick 4.8 seconds. In the commercial a 328i is used, but I am not sure that using the 328i is fair, but I will address that a little bit later.

The Lexus IS is also featured in the commercial but has two different engine options, a 2.5 and a 3.5 six-cylinder. It is impossible to tell which Lexus is used in the commercial, however C&D reports a 0-60 time of 5.1 seconds for the IS350, so I think it would be safe to assume the IS250 is the car in the commercial, and based on C&D testing, the IS250 makes it to 60 in 7.1 seconds.

Mercedes-Benz is also featured in the commercial, however the C300 Luxury is the model used which again is the smaller of the two engines available. With a 0-60 time of 7.3 seconds, the A4 is certainly faster than the MB.

And herein lies the biggest problem with the commercial. If you compare the BIGGER engine A4 3.2 Quattro against the SMALLER engine BMW 328i, Lexus IS250 and Mercedes-Benz C300, yes, the Audi certainly is the fastest car in the segment.

But that is not a fair test.

The Audi A4 3.2 Quattro starts at a base price of $39,000. The BMW 328i starts at $33,525 and the Mercedes-Benz C300 and Lexus IS250 all start in the low $30k’s. The forthcoming Audi A4 2.0 will certainly be cheaper, but the A4 3.2 is aimed directly at the BMW 335i, Mercedes-Benz C350 and Lexus IS350.

And based on that competition, the A4 is the third SLOWEST car. The BMW 335i gets to 60 in 4.8 seconds, the Lexus IS350 gets it done in 5.1 seconds, the Audi A4 3.2 clocks a 5.7 and the Mercedes-Benz finishes out the race at 6.0 seconds.

I’d say we caught ourselves a rat with this commercial and subsequent claim by Audi. The A4 3.2 Quattro IS NOT the fastest car in the segment, and testing proves it. I’d say Audi is out of line for testing their larger engines against the competitor’s smaller engines, wouldn’t you?

I have laid out the evidence, now I ask you…

Do you believe Audi’s claim to have the fastest car in the segment?

Audi Advertisements Claim New A4 Is The Fastest Car In Its Segment. Do YOU Believe That?

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bmwdrvr - 9/12/2008 11:51:07 PM

0 Boost

according to the edmunds test of the A4 it is actually slower than the C350 is, and based on the times it would also make it slower than the 328i is also making not even a match for the 335i or its over 300hp competition either in the speed department.......sad that Audi has to lie to attempt to sell cars, because it isnt the fastest nor the largest car in its class........and most fuel efficient remains to be seen

reply to this comment

aalza3eem - 9/13/2008 7:30:03 AM

+7 Boost

"carmandan": Stop the ad @ the disclaimer. Audi is comparing 2.0T Quattro to competitors' all wheel drive cars.

Agent00J - 9/13/2008 8:20:20 AMView My AgentSpace

-6 Boost

aalza3eem - The flaw to your statement is simply this, the 2.0 IS NOT AVAILABLE YET, only the 3.2.

Deceptive at best.

Also, the all wheel drive models for Mercedes, Lexus and BMW ARE NOT THE BIG SELLING MODELS, they are more niche for certain markets.

As such I do believe there is some deception at play here.

-00J

aarononymous - 9/13/2008 9:40:38 AM

+5 Boost

"As a highly trained Agent here at AutoSpies.com, part of my extensive training includes being able to sort out fact from fiction"

not doing a good job so far 00J...

Where did you base this off the A4 3.2 & where did you get the idea that the 2.0T isn't available yet?
Both engines where available immediately.

As mentioned the fine print clearly states A4 2.0T tip quattro vs 328ix & IS250 & C300. I think we can all agree those are the base engine configurations so about as fair as you are going to get from an advertisement.

aarononymous - 9/13/2008 9:48:16 AM

-1 Boost

OP is a sheep ^^

EnnNorak - 9/13/2008 9:57:21 AM

0 Boost

bmwdrvr, slower than zero to what or are we talking about top speed only? Car companies quote statistics like politicians make statements out of context. I don't believe most of them.

IamEvilHomer - 9/13/2008 12:22:19 PM

+5 Boost

is the writer of this article that dumb? The Advertisment says the A4 2.0T Quattro vs the AWD versions of the same models.

The fact is the BMW xi, MB AWD and the IS are lame AWD cars. If you drive the IS there is a big lump next to the Gas petal, the BMW looks like it has been lifted to monster truck hights.

Before you do another hit peice on Audi watch the ad and READ

dlin - 9/13/2008 6:16:31 PM

+1 Boost

Although I kinda think G35 is closer to 5 series due to its size, its price certainly fits into this class. (INFINITI, shrink G to size of 3 and C!)

Therefore, AUDI ad is a lie, or at least not true.

G35x is the fastest and biggest, if not the most fuel-efficient one.

MeanVulcan - 9/14/2008 11:46:30 AM

+1 Boost

the claim is clearly within the A4 2.0 segment. These models are existing and in production, just because you can't buy it at your corner dealer yet does not make it deceptive. Audi is advertising a product that will shortly be available (if this were XBOX or Apple advertising for their upcoming platforms no one here would be complaining) thus IMO the product will shortly be available and that is fair game. The fact that you and others here cling to this irrelevant technicality only serves to prove how biased you are. The facts are true and you look to discredit them because of an availability issue. Nice.

SixxFive - 9/13/2008 12:01:54 AM

+1 Boost

Really lame for Audi to claim "fastest" when they use the larger engine in the A4 and the "competition" used for the commercial has smaller engines. How ironic that the commercial ends with "Audi: Truth in Engineering"...

reply to this comment

aalza3eem - 9/13/2008 7:33:28 AM

+5 Boost

"carmandan": Stop the ad @ the disclaimer. Audi is comparing 2.0T Quattro to competitors' all wheel drive cars.
Audi's statement is not false, see the whole ad before posting opinions. Try doing SOME research to see "Why" rather then just blame the company.

aarononymous - 9/13/2008 9:43:26 AM

+3 Boost

aalza3eem, you mean you didn't just take the word of the "highly trained Agent" that they meant the A4 3.2???? lol

aarononymous - 9/13/2008 9:48:32 AM

-3 Boost

OP is a sheep ^^

hao420 - 9/13/2008 7:04:02 PM

+1 Boost

Lexus in last place,gotta be kidding........

E92_M_Power - 9/13/2008 12:15:24 AM

+1 Boost

And herein lies the biggest problem with the commercial. If you compare the BIGGER engine A4 3.2 Quattro against the SMALLER engine BMW 328i, Lexus IS250 and Mercedes-Benz C300, yes, the Audi certainly is the fastest car in the segment.

I like this part :)

reply to this comment

aarononymous - 9/13/2008 9:45:44 AM

+3 Boost

I guess, but nobody is doing that, stop taking Autospies & its agents as a credible source. Audi said it was the 2.0T. Agent said it was the 3.2 since the 2.0T "isn't available yet". I guess we forgot to change the badge on about a dozen cars.

ghosthunter - 9/13/2008 12:55:52 AM

0 Boost

shamelessness to the max.

in term of acceleration: 335 is quicker than Is350, which is quicker than C350, then followed by A4 3.2.

or maybe the A4 3.2 is comparing to C300, 328 and is 250, then i don't see how A4 with its 18/27 mpg rating is more fuel efficient than IS250?

what the hell are u smocking, audi?

reply to this comment

aalza3eem - 9/13/2008 7:36:51 AM

+3 Boost

"carmandan": Stop the ad @ the disclaimer. Audi is comparing 2.0T Quattro to competitors' all wheel drive cars.
what are you smoking, read the fine print in the ad. always have your lawyer read your paper before you sign Anything.

aarononymous - 9/13/2008 9:48:02 AM

-5 Boost

OP is a sheep ^^

dayday - 9/13/2008 1:52:36 AM

+1 Boost

this is ridiculous.
what is audi doing???
if it just says its the best in the class, i m okay with it... coz over all, there has been few magazines put a4 above 3er and c class.
but, fastest?? no way. its most likely the slowest...

reply to this comment

aarononymous - 9/13/2008 9:48:55 AM

-6 Boost

OP is a sheep ^^

carmandan - 9/13/2008 2:00:28 AM

+6 Boost

Stop the ad @ the disclaimer. Audi is comparing 2.0T Quattro to competitors' all wheel drive cars.

reply to this comment

Audiphile - 9/13/2008 4:56:56 AM

+5 Boost

carmandan & jeffgall,

Congratualtions, guys - you hit the nail right on the head! I was about to post a comment explaining how that Audi ad was accurate, but you two beat me to the punch.

By the way, I have driven A4s with both the 4-cylinder and 6-cyllinder engines. (Both cars had automatic transmissions.) The standard 2.0 T is one sweet little engine - smooth and quiet in normal use, but it definitely knows how to party! I didn't clock both cars, but the 4-cylinder definitely feels faster. The four-cylinder engine has 54 less hp than the six, but 15 MORE lb-ft of torque. The peak power and torque of the 4-cylinder are available at a lower and wider rpm range than the V6. I really had to mash the throttle of the 3.2-liter V6 to get it to come alive, while the 2.0 T I-4 feels frisky at all throttle settings.

Btw, the 2.0T has EPA ratings of 21 city/27 highway, compared to the 3.2 V6 ratings of 17 city/26 highway.

Audi is going to have a hard time selling the 3.2 V6 when the standard 2.0 T I-4 is so wonderful.

E36er - 9/13/2008 2:09:43 AM

+5 Boost

The Audi 2.0 Engines have 258 lbs.ft of torque. That's really impressive for such a small engine. Don't know for sure but it just might be true.

reply to this comment

ghosthunter - 9/13/2008 2:34:56 AM

+2 Boost

if you are referring to turbo charged engine..

a 1996 EVO IV has 2.0 T and 260 ft.lbf of torque at 3k rpm, not to mention EVO X,with it 2.0T, has 300 ft.lbf torque.

so, that audi 2.0T engine has nothing to show off.

aarononymous - 9/13/2008 9:51:53 AM

-3 Boost

nothing to show off? you are comparing it to an EVO, basically a rally car for the road. The Audi 2.0T has a lot to show off, it's a great engine. THe TT-S will have an even furthur improved version.

ghosthunter - 9/13/2008 1:31:58 PM

+2 Boost

i am comparing a 10 years old evo 4 that didn't cost half as much.
fair?

aarononymous - 9/13/2008 1:38:47 PM

-1 Boost

not really, the evo is a race car, an amazing machine. The A4 also has an amazing 2.0T engine that probably gets much better fuel economy, lower emissions, and still great torque down low. It's in an every-day luxury car so it has to be driveable as well, not just appealing to 20-30yo men.

Audi could build an engine that eclipses the EVO engine if they wanted to.

Don't get me wrong, I like the EVO, but to compare them or to say the 2.0T in the A4 isn't an impressive engine is just foolish.

zorbeeze - 9/14/2008 3:17:37 PM

0 Boost

Hey aarononymous, don't get me wrong, i like the new A4 but the 2.0 turbo engine is nothing spectacular. Forget about the EVO, let's look at the mazdaspeed3. It has about 280 torque. That's quite a figure compared to Audi's 250. Ok the mazdaspees has a 2.3 and the audi has a 2.0. And don't try to feed me some bs that the mazdaspees3 is a race car and the audi is a familly car. Bottom line, there is nothing impressive with those figures on the audi's turbo. If you wanna see how impressive the engine is, you up the booost and see how it can take it. If the engine breaks down well goodluck audi.
It is a good car and i can't wait to work on that engine.

aarononymous - 9/14/2008 5:04:53 PM

+2 Boost

The Audi has 258, close to the Mazda's 280, also I'd like to see where the A4 reaches that figure.

I'm not electing it as motor of the year or top turbocharged engine, just saying I'm impressed by it.

You must do tuning on these cars, I work on them all day and it's not that fun ;^)

zorbeeze - 9/16/2008 1:18:04 PM

+1 Boost

"You must do tuning on these cars, I work on them all day and it's not that fun ;^)"

It is fun actually.
Well most of the time. It all depends on who the client is.

aarononymous - 9/16/2008 6:38:53 PM

+1 Boost

tuning sounds fun, being a dealer tech isn't so fun, but it pays the bills pretty good so far.

NUggAitsME - 9/13/2008 2:47:46 AM

0 Boost

lmao it's funny they show the Merc in that pewter horrible color with out the sports package , they should have showed 2 prvious modells of audi the commercial would be much more cooler , people would get confused wich one is new wich one was before , shame to audi to do these kind of commercials , you would never see benz or beemer do that or ferarri over lambo , it's only cheap companies like Chevy with they ugly cars compare them to toyotas on TV the a4 is not bad but the commercial makes me think they're desparate to sell it

reply to this comment

hpfreak - 9/13/2008 4:33:43 AM

+6 Boost

Agent00J,

I believe they are referring to the A4 2.0, not the 3.2.

This is the quote from the commercial:
"The fastest, biggest, most fuel-efficient car in its class."

Never said one thing about the 3.2 liter.

reply to this comment

Agent00J - 9/13/2008 8:24:28 AMView My AgentSpace

-2 Boost

I can accept your assessment, however I haven't been able to find ANY test data that we can use to compare their claim against the competition.

The only data I could find was on the 3.2, and based on that it is NOT the fastest car in the class.

Also, don't you think it is a little flawed to bring a smaller model to a fight against some pretty big hitters like BMW, Lexus and MB?

-00J

aarononymous - 9/13/2008 11:48:56 AM

-3 Boost

00J wtf are you talking about? The data & the sources are in the fine print at the end "highly trained agent". Guess they didn't send you to reading comprehension training yet. & Sending a smaller model to fight against the big hitters from MB & BMW? What???

The car is just as big or bigger as the others and if you are talking about sales I'd say worldwide it's pretty even between A4/3 series/C class. Maybe not in the US but they are aspiring to that goal so that is why they produce advertisements to showcase how they feel there product is better.

It's up to the informed customer to decide, but I hope they can at least read if they are looking for a car in this class.

MeanVulcan - 9/14/2008 11:57:17 AM

+3 Boost

Agent00J, you could not find the data on the 2.0 so all you could do is use the 3.2 data? Are you for real? if I did that to substantiate any product I sell I would get fired in a millisecond. This is the most irresponsible claim possible and you validate it with your honesty??? really?

VERY SAD. This is what journalism has come to? Do whatever it takes to rake in the $$$.

jeffgall - 9/13/2008 4:34:40 AM

+2 Boost

This article is not quite accurate. If you read the fine print of the ad, Audi is claiming that the A4 2.0 Quattro is faster to 60 than the 328xi, C300 4Matic, and IS250 AWD. I can beleive that with the 2.0Ts high torque compared to the competition. I test drive one last week. It defenately has some pep when I compared it to my friends 328xi.

reply to this comment

aarononymous - 9/13/2008 12:03:23 PM

-1 Boost

Not quite accurate? This article is an abortion.

MeanVulcan - 9/14/2008 12:04:16 PM

+1 Boost

I tested all these models at the Audi Driving Experience. They were all loaded similarly, with sport packages to avoid disparity. They had a performance course which tested for acceleration, braking, sharp turning, zig-zagging and braking off the curve in addition to a high speed course. Four cars each of these very models were available. I personally rated the A4 first for great acel, braking around a tight corner, steering feel and styling, the C-Class second mainly for the smoothness of the engine and styling, the BMW 3rd mainly due to oversteer arounf tight turns, sluggish braking and plasticky interior, the Lexus had no business being in this category, seats were too soft, it had a soft ride, braking was sluggish... this car had no business being in a sport category.

I can't wait for the 300HP supercharged V6 from Audi which is said to replace the 3.2 V6 that is being talked about in this forum.

zorbeeze - 9/14/2008 3:46:32 PM

+2 Boost

"If you read the fine print of the ad, Audi is claiming that the A4 2.0 Quattro is faster to 60 than the 328xi, C300 4Matic, and IS250 AWD."

An they are still wrong to claim that. From all the searcing i did online the 2009 A4 2.0T quattro goes 0-60 in 6.5. The 328xi does it in 6.3. The C300 4matic in 7.2 and the IS 250AWD in 7.4.

So once again Audi is full of bullshit.

The A4 2.0T quattro is NOT THE FASTEST car in it's class.
Everybody get your fning facts staright.

hpfreak - 9/13/2008 4:41:25 AM

+3 Boost

Agent00J,

I knew I was right. You over looked the "fine print" at the bottom of the screen.

The FINE PRINT in the commercial reads as follows:

Audi of America, Inc. defines class as automatic transmission versions of the 2009 Audi 2.0T quattro, and the 2008 BMW 328xi, Mercedes-Benz C300 4matic and Lexus IS250 AWD. "Biggest" based on manufacturer-published dimensions. "Fastest" based on independent, AMCI Ceritified 0-60mph testing. "Most fuel-efficient" based on EPA highway fuel economy estimates for each model; 27 highway for A4 20.T quattro automatic. Your mileage may vary.

reply to this comment

hpfreak - 9/13/2008 4:42:16 AM

+4 Boost

Damnit Jeff you beat me to the punch.

At least I wasn't the only who caught it.

adamsaf723 - 9/13/2008 6:02:09 AM

+2 Boost

When you compare it to an IS250, 328i, and C300 it is...
But it is the slowest when compared to the IS350, 335i, C350, and the G37 Sedan coming out.

Advertising is all about perception.

I've noticed Audi using Mercedes in a lot of their advertisement... I guess saying that they are better (i.e. the Progress adv.).

reply to this comment

aarononymous - 9/13/2008 9:54:40 AM

-3 Boost

adam, who is comparing the base A4 2.0T to the G37 or 335i?

MeanVulcan - 9/14/2008 12:06:03 PM

0 Boost

also against the Enzo and Veyron, what is your point?... this is a segment comparison.

You add MOTHING to this discussion.

350zdon17 - 9/13/2008 8:55:42 AM

+3 Boost

The G37 sedan will most likely be fastest in its class along with 335i...

reply to this comment

Star - 9/13/2008 9:23:14 AM

-3 Boost

G37 is a slow a** car. Even an IS350 blows the doors off a G37 while the 335i is simply in a different class.

The new 2.0 turbo Audi is still slower than a BMW 328 Xi.

nikejk - 9/13/2008 12:42:42 PM

+4 Boost

the G35 is already faster than most of them... 306 hp
0-60 in 5.4 seconds

ExarSadow11 - 9/13/2008 12:44:11 PM

+4 Boost

dang if thats the g35's time than the G37 is gonna do pretty good.

gkearns56 - 9/13/2008 10:04:32 AM

+6 Boost

Agent00J - Get your dang facts correct you wannabe car journalist. Here is exactly what you told 'aalza3eem' - "The flaw to your statement is simply this, the 2.0 IS NOT AVAILABLE YET, only the 3.2".

This is simply NOT true; the 2.0 is available NOW. At Flow Audi in Winston-Salem, NC they have 7 new Audi A4's on their lot. Two of them are 3.2 engines, the other 5 are the 2.0T version. I'm planning on buying one soon since I have family that work at Audi/VW in Auburn Hills, MI. I test drove each vehicle recently. I wanted to feel the difference in the 2.0T engine's 258lb-ft of torque vs the the 3.2 liter 243 lb-ft of torque. I was very impressed with the 2.0T strong acceleration and how much torque it had.

If you are ever going to be a "real" car buff and journalist, then make sure your facts are accurate, and that you don't put your tailpipe in your mouth.

reply to this comment

Audiphile - 9/13/2008 2:51:14 PM

+2 Boost

You're right.

West Broad Volkswagen/Audi in Richmond, Virginia has had A4s available for sale since late August. Both 2.0 T AND 3.2 V6 engines. I know because I was there at the party the dealer threw in early August for the A4's American debut. The four cars they had on the showroom floor were for display and for test-driving. One was able to buy the cars about two weeks after the party.)

GermanNut - 9/13/2008 10:51:10 AM

-1 Boost

Agent 00J posts lies without doing full research or providing full disclosure.

This article is flawed and Audi is NOT lying.

Audi compared the 2.0T with the comparable BMW 328xi, and MB 4-matic.

Get a hold of yourself Ajent 00J. Your credibility is at stake.

reply to this comment

aarononymous - 9/13/2008 11:43:59 AM

+1 Boost

credibility? what credibility? Autospies scoops are just quoting the first few sentences of & posting the link to the credible source. The other form of Autospies post is just pointless arguments like "What car would you buy if you had $100,000".

The only "Agent" I see that has any bit of credibility is 001.

GermanNut - 9/13/2008 10:54:39 AM

-2 Boost

Agent 00J please delete this thread before Audi's image is wrongfully hurt.

You owe us and everyone else here an apology 00J - you did an awful job of trying to find dceptive advertising because this ad is not deceptive at all.

THIS AD IS NOT DECEPTIVE. AGENT 00J DID NOT READ THE FINE PRINT.

reply to this comment

aarononymous - 9/13/2008 11:51:48 AM

+1 Boost

I saw this ad a while back & immediately checked the fine print to see what the deal was. It's all just advertising but they backed up their claims.

I'm guessing any reasonable person looking for an A4 is smart enough to read.

1995e34 - 9/13/2008 10:55:13 AM

0 Boost

define fast.

are we talking 0-60mph? or 30-80mph? or 0-100-0mph? or fastest around a dynamically challenging track?

either way, i'd be surprised if the audi was beating the bimmer. unless it was snowing.

reply to this comment

S4cabriofoxone - 9/14/2008 2:17:10 PMView My AgentSpace

-1 Boost

The 2.0T is far quicker, and faster, than the 328xi. It may have 19 less horsepower but it has a whopping 58 more lb ft of torque. The time for the manual transmission 328xi is 6.9 sec according to BMW. Audi claims 6.5 sec for the 2.0T quattro with manual. The Audi also gets 4MPG better in the city and 2 better on the highway.

bmwfan1513 - 9/13/2008 11:06:03 AM

+4 Boost

I hate Audi so much. It is so unfair for them to do that. Shame on them.

reply to this comment

aarononymous - 9/13/2008 11:56:27 AM

0 Boost

to do what? Make a credible advertisement & have some retarded agent & his sheep totally blow it?

VISO - 9/13/2008 2:13:12 PM

-1 Boost

I hate BMW so much. You're lame at best.

GermanNut - 9/13/2008 11:07:39 AM

-4 Boost

Shame on Agent 00J for trying to hurt Audi's image by posting lies.

reply to this comment

Agent00J - 9/13/2008 1:06:00 PMView My AgentSpace

+3 Boost

I am not trying to hurt Audi, I am asking questions that I feel need to be asked. Just a reminder, if I hated Audi so much, why would I own one?

-00J

aarononymous - 9/13/2008 1:30:40 PM

+1 Boost

Here's one that needs to be asked....can you read? Have you realized your mistake yet? Doesn't sound like it...

VISO - 9/13/2008 2:14:21 PM

-3 Boost

Isn't that what Autolies does all the time anyway. Boost up BMW and knock everyone else. Sort of like the left-leaning media. Create as you go along.

truthpursuit - 9/13/2008 11:26:48 AM

-3 Boost

The Is350 is the fastest car here.Bmw caims 0-60 5.6 auto 5.4 manual.The auto IS350 is 5.2 and road and track got 4.9.

reply to this comment

aarononymous - 9/13/2008 11:52:24 AM

0 Boost

yes AROD everyone knows that the 335i is Jesus Christ reincarnated.

aarononymous - 9/13/2008 12:11:56 PM

-1 Boost

SCOOP!!! Autospies magazine now available at your newstand!!

http://images-cdn01.associatedcontent.com/image/A1256/125683/300_125683.jpg

reply to this comment

toyfan - 9/13/2008 12:16:03 PM

0 Boost

Think what ever you want of 00J. However this ad is misleading at best.
If you have to verify your ad by fine print, then there is something in it that isn't exact.
This segment includes BMW 335, MB C350, Lexus IS350, Infinity G37. But the misconception of "Audi of America, Inc" defining the segment as anything is simply misleading.
Proof: Go to and Audi dealership and ask what engine option come with an A4.
Are they gonna start asking you what segment you are referring to since Audi of America has a different definition of the segment?
NO!
It might be the case that the A4 2.0t quattro is faster than the 328xi, C300, or IS250awd. However that does not qualify it as the fastest car in the segment!

reply to this comment

aarononymous - 9/13/2008 12:57:53 PM

0 Boost

It's called advertising. Get informed & make your own decision.

ThierryHenry14 - 9/13/2008 12:27:55 PM

+4 Boost

sniff out what?

get the fact straight! A4 2.0T auto vs. 328xi auto vs. c300 4matic auto vs. IS250 awd auto. Thats what the comparison is about.

reply to this comment

LexusKindaGuy12 - 9/13/2008 2:56:22 PM

+3 Boost

read the small print on the last screen.

the cars henry has listed are the ones, so i dont know why the article talks about the 3.2 version. lol

IS250 awed, 205 horses
C300 4matic, 228 horses
328i x, 230 horses
A4 2.0, 211 horses but with 258 torque

Agent00J - 9/13/2008 2:56:35 PMView My AgentSpace

-1 Boost

You asked for an apology, you are getting your apology.

Do I think this ad is misleading? YES.

Do I think it is misleading of Audi to bring a ringer to a fight against everyone else's lame duck offerings? YES.

Am I man enough to concede that within the context of the criteria set forth by Audi that the Audi is in fact the fastest car? YES.

With all that being said, I still think as a whole Audi duped us with this commercial. The segment includes cars like the BMW 335i, the Lexus IS350 and Mercedes Benz C350. By choosing the SLOWEST cars from each of the competitors, it is easy to declare yourself the fastest, but that does not make it true either.

But when I am wrong, I am wrong. Based on the criteria Audi used in conducting its test, the A4 is the fastest car.

In a real world market segment comparison however, the Audi IS NOT the fastest car.

I don't hate Audi, however I stand by my claim that their ad is misleading.

-00J

reply to this comment

S4fanatic - 9/13/2008 3:07:36 PM

-2 Boost

Then I guess we should ad the M3, AMG models, RS4 and others to this "segment". I really hope as an "automotive journalist" you are smarter than that!

Agent00J - 9/13/2008 3:41:09 PMView My AgentSpace

0 Boost

No, you wouldn't add the S4 or AMG or M3 models as they really are separate cars within the lineup just as you wouldn't compare a convertible to a sedan even though they both me be in competing series.

The A4 2.0 and 3.2 compete in a segment of the market that also includes the BMW 328i & 335i, the Mercedes C300 / C350, the Lexus IS250 / IS350 as well as the Infiniti G37.

I said I was wrong, what else do you want from me.

-00J

S4fanatic - 9/13/2008 3:48:01 PM

-2 Boost

I really don't understand what the issue is here!

A4 2.0 Quattro competes with the 328xi and the IS250 AWD and the C300 4 matic. That is the segment it competes in.

It does not compete with a convertible or an M3 or a 335 or anything other than the OBVIOUS direct competitors.

Keep digging the hole you are in maybe it will eventually collapse on you!

ghosthunter - 9/13/2008 4:48:22 PM

+1 Boost

when you saying 3 series, what pops up in my mind would be the current 3 series, which include 328 and 335, but not M3 because that's called M series (go to BMW website and see if u can find M3 under 3 series). same thing goes for C300/350, IS 250/350. the RS4 would compare with the IS-F M3 AMG C63, and to some extend, GTR.

at any rate. what would you think if someone say:" Canadian is much richer than American and are better educated." because the poorest Canadian is richer/better educated than the poorest American?

S4cabriofoxone - 9/14/2008 2:21:02 PMView My AgentSpace

-1 Boost