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With SUV sales taking off again, a move to luxury and the popularity of smaller vehicles, the new small crossovers from Audi and Mercedes-Benz would seem like naturals.

And, as it turns out, both are being priced to lure young buyers. In quick succession, two of the strongest entries have just priced at levels that could make the luxury experience more affordable. But given that the two brands are going head-to-head over similar vehicles, one would seem to have a pricing advantage:

•Audi Q3 will start at $32,500.

•Mercedes-Benz GLA250 will start at $31,300.


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Audi And Mercedes-Benz Focus On Bang For Buck In Crossover Market - Who Will Lure The Most Affluent Buyers?

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