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Audi Debuts the Audi Sportscar Experience
Audi of America, Inc. and Emotive Group have announced the launch of the all-new Audi Sportscar Experience based at Infineon Raceway in Sonoma, California. The Audi Sportscar Experience is part of the newly redesigned Audi driving experience, a comprehensive, three-pronged program that also includes a national tour of major racing circuits and the upcoming Audi winter driving experience program. The Audi Sportscar Experience was developed by Audi and its strategic partner, Emotive, an automotive experiential marketing firm that produces high-profile manufacturer events and operates a number of driving programs.

The Audi Sportscar Experience was created to provide the hands-on, heart-racing thrills of driving the world’s most superbly engineered high-performance vehicles, including the just-released Audi R8 exclusive sportscar, the Audi RS 4 high-performance sedan, the luxurious and sporty 5.2 liter V10 S8, and the all-new 2008 S5, the most beautiful of performance coupes. The program is designed for bona fide enthusiasts – consumers who love to drive, appreciate exceptional vehicle engineering, and are committed to constantly improving their driving skills. Additionally, participants have access to highly acclaimed, limited volume new products from Audi.

"The Audi Sportscar Experience allows drivers to experience the thrill of speed while challenging themselves in Audi's high-performance vehicles," said Scott Keogh, chief marketing officer, Audi of America. "The Audi Forum Sonoma not only gives visitors a taste of the Audi brand, it also provides the ultimate venue where drivers can really test Audi's full line of sports cars including the all new Audi R8 and S5 Coupe.”

The Audi Sportscar Experience will operate year-round from Infineon Raceway starting September 24. Using a variety of vehicles from among the Audi R, RS, and S models, the Audi Sportscar Experience takes drivers through a rigorous, behind-the-wheel instructional driving program at one of the most exciting racing circuits in the world. With its 160-foot elevation changes, challenging corners and breathtaking scenery, the 2.5-mile Infineon course has been aptly described as a small Nurburgring.

“We have developed an unprecedented experience that appeals to both thrill-seekers and car enthusiasts alike,” said Simon Holbrook, CEO of Emotive Group. “The program’s prime location in beautiful wine country at the famed Infineon Raceway, coupled with the state-of-the-art facility and exceptional high performance vehicles, make for a world-class experience both on and off the track.”

The Audi Sportscar Experience will be headquartered at the Audi Forum Sonoma, located trackside at Turn 1 of Infineon Raceway at the southern end of the beautiful Sonoma Valley. The 14,000 square-foot, state-of-the-art facility includes a lounge and café, and features spectacular views of the racetrack. Audi Forum Sonoma will serve as the base of operations for all Audi Sportscar Experience programs and for select Audi corporate events.

The Audi Sportscar Experience comprises both one- and two-day programs, including:

RS 4 One-Day Program
Designed to develop driving fundamentals, this program puts drivers behind the wheel of the Audi RS 4. Concentrating on braking, accident avoidance, car control and slalom, drivers develop their skills in a controlled manner and graduate by putting them to the test on the slalom course. ($1,295)

RS 4 Two-Day Program
This RS 4 program builds on the essentials learned in the One-Day program and adds track lapping on Infineon Raceway. Drivers will experience first-hand the remarkable capabilities of the RS 4 on one of the most exciting racing circuits in the world. ($2,495)

R8 One-Day Program
The Audi R8 is an amazing tool for honing driving skills. The One-Day program splits the driver’s time between the Audi R8 on the track and the Audi TT and all-new 2008 S5 coupe for fundamentals training. ($1,895)

R8 Two-Day Program
This program also builds on the essentials of the One-Day program and incorporates more track time in the R8. Progressive sessions in the R8 ensure that drivers responsibly approach the limits of the R8 at Infineon Raceway. Drivers will enjoy ample seat time and instruction from professional drivers who are experts in their fields, all in one of the most beautiful destinations in North America. ($3,495)

S8 Two-Day Program
The Sonoma and Napa valleys have some of the most beautiful roads in the world and the Audi S8 is a wonderful tool in which to explore them. Day 1 begins with a spectacular trip on some of the valleys’ most scenic roads. It is an experience that cannot be surpassed for beauty or driving pleasure. At the close of Day 1, drivers are invited to dinner at one of the area’s many notable restaurants. On Day 2, drivers will experience the other side of the S8’s dual character through fundamental exercises and track lapping at the racetrack. This program includes two nights’ accommodation at a five-star facility in the Napa Valley and dinner for two. ($3,295)

The Audi driving experience, which encompasses the Audi Sportscar Experience, is an opportunity to reinforce the company’s signature Truth campaign by allowing consumers to learn the truth about Audi products and the brand through exciting, hands-on driving experiences. More than 10,000 total attendees are expected across all Audi driving experience programs per year. For more information about the Audi driving experience, visit www.audidrivingexperience.com or call 1-800-466-5792.

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Audi Debuts the Audi Sportscar Experience



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YenzenhoYenzenho - 11/6/2007 10:24:04 AM
-8 BoostDrop the Boost Up the Boost
Toyota growth is larger then Audi and Lexus is Toyotas #1 growth. Technology of IS350 has large power over c class MB. Lexus is always the car for men and its future to come remaining #1 in world.


reply to this comment
NeverfollowNeverfollow - 11/6/2007 10:59:55 AM
+5 BoostDrop the Boost Up the Boost
Uhhhh, what?


NeverfollowNeverfollow - 11/6/2007 11:01:53 AM
+5 BoostDrop the Boost Up the Boost
This was my favorite part:

"Lexus is always the car for men"

I'm sorry but I just can't stop laughing.




HwanyHwany - 11/6/2007 11:49:50 AM
+2 BoostDrop the Boost Up the Boost
Lexus is always the car for "old" men.
(Not the IS-F though. It's cool)


DaHarderDaHarder - 11/6/2007 12:03:31 PM
+3 BoostDrop the Boost Up the Boost
Whoa! Reading This... Whatever... Is Not How I Wanted To Start My Morning!


r15mohdr15mohd - 11/6/2007 12:10:05 PM
+3 BoostDrop the Boost Up the Boost
yea i'm a lexus fan and dont understand one sh!t you just said...seriously!!!

the r8 one-dayer sounds good...r8 times, plus audi tt and audi s5 coupe. can't beat that line-up for a day of fun!


RupertRupert - 11/6/2007 6:02:05 PMView My AgentSpace
+4 BoostDrop the Boost Up the Boost
Am I supposed to read that, add it up or send it to the X files for translation?


Agent009Agent009 - 11/6/2007 11:28:34 AMView My AgentSpace
+3 BoostDrop the Boost Up the Boost
Yenzenho- Lexus growth rate is no longer number one in the US market. You might want to update your facts.


reply to this comment
CLK63BlackSeriesCLK63BlackSeries - 11/6/2007 12:23:07 PMView My AgentSpace
+5 BoostDrop the Boost Up the Boost
audi is boss! the r8 looks delicious!

reply to this comment
amazinBimmeramazinBimmer - 11/6/2007 1:11:25 PM
-3 BoostDrop the Boost Up the Boost
m school way better

reply to this comment
r15mohdr15mohd - 11/6/2007 3:49:10 PM
+3 BoostDrop the Boost Up the Boost
i take it you've had both Audi and BMW experiences to blatantly come up with that assumption...


lpease give us your take on both...would like to hear about it


OblivObliv - 11/6/2007 3:46:07 PM
+5 BoostDrop the Boost Up the Boost
Id take this over the M school anyday.

reply to this comment
S4cabriofoxoneS4cabriofoxone - 11/6/2007 6:39:41 PMView My AgentSpace
+2 BoostDrop the Boost Up the Boost
So would I... I want one of these experiences. RS4 two-day, R8 one-day, S8, whatever. I also want one of these cars! They're all so incredible!

Notice how old the RS4 Cabriolet looks next to the S5... it's not as striking as some make it out to be (RS4 still looks modern), but S5 is just so much better.

reply to this comment
rg12345rg12345 - 11/6/2007 9:24:40 PM
+5 BoostDrop the Boost Up the Boost
Unless BMW comes with an answer for the R8, sorry, but you have nothing competent enough , bimmerguy.



reply to this comment
amazinBimmeramazinBimmer - 11/9/2007 7:50:17 AM
+1 BoostDrop the Boost Up the Boost
no worries, nothing you can afford. to all cheap ass audi fans. i just put down 10k on the aston vantage spider. will keep my m5 as well. looking for new experience

reply to this comment
NeverfollowNeverfollow - 12/3/2007 12:36:14 PM
+1 BoostDrop the Boost Up the Boost
Congrats on the Aston. Maybe the new guys can keep parts in stock for it.
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