Agent009
Agent009
"If everything seems under control, you're just not going fast enough."
View My AgentSpace

Print this Page | Digg It | del.icio.us

Audi Finding First on Race Day Is Still The Key To Drive Sales
It’s a rare weekend for Audi AG as the best of its R10 TDI racecars only manages a paltry fifth-place finish in an American Le Mans Series event here.

Nevertheless, Scott Keogh, Audi’s chief marketing officer, says his brand’s racetrack success is helping it rack up record sales volumes and at higher transaction prices.

“Some brands have a place they call home,” Keogh says. “Our brand belongs on the track.”

Audi has won the prestigious Le Mans race the past seven years in Europe and has been the overwhelming factor in the ALMS since it entered the series in 2001.

Read Article
Audi Finding First on Race Day Is Still The Key To Drive Sales



Comments:

Images hosted in your AgentSpace can now be posted in the comments section using the following syntax (case matters):
[img]IMAGE URL[/img]
Example: [img]http://agent004.myautospies.com/users/150/Sample-Gallery/sample1.JPG[/img]
Agent009Agent009 - 7/12/2007 11:18:37 AMView My AgentSpace
0 BoostDrop the Boost Up the Boost
To those that may disbelieve in the old "Win on Sunday, Sell on Monday" moniker.

“We have two years of orders in the bank for the R8 because of our racing credibility,” Keogh says, noting Audi will sell only between 200-300 R8s this year.

reply to this comment
NeverfollowNeverfollow - 7/12/2007 11:39:50 AM
+4 BoostDrop the Boost Up the Boost
Those are the US sales projections only. They build about 20 R8s per day mostly by hand. They are built by Audi's most talented craftsmen who have worked hard to make it to the Quattro Gmbh "team". Sales figures should climb as production expands to include other models with different power trains and possibly a "spyder" version down the road. The market will never become flooded with this car. And yes, it costs more to make than what they sell it for in the US. That's the main reason they will always be restricted here for years to come.

reply to this comment
Agent009Agent009 - 7/12/2007 12:07:50 PMView My AgentSpace
-1 BoostDrop the Boost Up the Boost
good point.


Will_Will_ - 7/12/2007 12:36:20 PM
+2 BoostDrop the Boost Up the Boost
Are the R8's orders really about their racing credibility? Or just the R8 itself? Why not let the car stand on its own? The R8 is Audi's hottest car due to many other factors, not just 'cause they win races, I would think.

reply to this comment
IamEvilHomerIamEvilHomer - 7/12/2007 1:48:29 PM
+1 BoostDrop the Boost Up the Boost
the racing shows the sole behind the car



NeverfollowNeverfollow - 7/12/2007 2:53:30 PM
+4 BoostDrop the Boost Up the Boost
A Porsche is a Porsche because of racing, mainly Le Mans. Why do you think the ignition switch is still located to the left of the steering wheel? It's a throwback to the days when Le Mans started as a foot race from the pit wall. A driver could reach and start the car faster with the switch in that position.

I know Americans don't have any appreciation for this kind of stuff but Europeans take racing heritage very seriously so yes, it makes a difference in sales.


ThierryHenry14ThierryHenry14 - 7/12/2007 3:50:31 PM
+1 BoostDrop the Boost Up the Boost
Its sad that Audi is only putting in 2006 R10s in ALMS. They should use the 2007s that won Le Mans.

Audi is the "it" car, so get into one if you havent already.

reply to this comment
jpnussjpnuss - 7/12/2007 8:52:03 PM
+1 BoostDrop the Boost Up the Boost
Your story would make more sense if Audi's sales were up. But in June, Audi's sales were down 6.7%.

reply to this comment
truecarlovertruecarlover - 7/12/2007 10:27:20 PM
+1 BoostDrop the Boost Up the Boost
The story was about a lot more than just June sales figures. He talked about how they are able to charge higher prices for their vehicles because of the exposure they've gotten. He also explained that it has helped them sell all of their RS4's with no advertising and no incentives. It was also interesting that someone bought an S8 because they didn't want to wait for the R8. It benefits Audi either way.


ThierryHenry14ThierryHenry14 - 7/12/2007 10:00:47 PM
+3 BoostDrop the Boost Up the Boost
jpnuss... But sales YTY and YTD are both up, almost double digit percent.

reply to this comment
To post a comment for this story, you must first Login.

If you do not have an account, you will need to Register (It's Free!).

Most Recent Stories
2010 Nissan Cube Revealed: Coming to U.S. in spring 20092010 Mercury Milan & Mercury Milan Hybrid Launched in L.A.2010 Ford Fusion Facelift Breaks Cover2010 Toyota Prius US production in danger?Ford Fiesta Sedan makes debut, coming to U.S.2009 Toyota VenzaLA AUTO SHOW: Spies Add More Photos And A Close Up Look At The Next E-Class Coupe Interior And NavLA AUTO SHOW: Spies Get You Inside Show ONE DAY EARLY With EXCLUSIVE PHOTOS!!!LA AUTO SHOW: BMW Releases Mini E Electric VehicleChrysler Blames Financial Meltdown For Woes, But It Needs $22 Billion For Health Care And RetireesHyundai's Genesis Ranks In NADA Top 5 Luxury CarsBMWNA acknowledges N54 engine turbo lag issueChrysler Woes Bankrupt Getrag Dual Clutch Transmission PlantSOUND OFF: Has Detroit Just Become Another Dirty Word?Cutaway Shows The True Nuts And Bolts Of Acura's New NSXUAW Says It Will Rather Tax Payers Foot The Bill Than Accept Cuts To Keep Detroit AfloatRumor Mill: Are The Chinese Carmakers Quietly Planning To Buy GM and Chrysler?2009 Nissan GT-R Series II: New details leakedGM Delays Dealer Payments To Conserve CashNext-gen Audi S5 getting V6 engineLA AUTO SHOW: Pontiac Releases 2009.5 G6 DetailsNissan GT-R named 2009 Motor Trend Car of the YearSenator Wants Difficult 2020 Mileage Standards DoubledFord Follows GM's Lead And Sells Off Mazda Shares For Needed CashLA AUTO SHOW: Ford Takes the Wraps Off Of The 2010 MustangNEW 2010 Ford Mustang LEAKED-63 PICTURESLA AUTO SHOW: Is The Infiniti G37 Coupe BETTER Looking AND Worth More Than The New 370z?2008 Porsche Cayenne GTS by JE Design2009 Audi S3 and S3 Sportback receive new S Tronic transmission2010 Ford Mustang revealedLA AUTO SHOW: Going Green Will Mean A Whole Different Thing At The Show On Nov. 23rdProduction Volt Interior Further Refined: Center Screen, Center Stack Buttons, and VentsF1: New Aero Era Begins in SpainDaimler employees sabotaged own carsNissan's 370Z Details Spring A LeakReport: Chrysler and Chery small cars may never happenDiesel Mercedes-Benz AMG model coming by 2012Refreshed S-Class Delayed Until April 2009?Toyota Demands Payment For Fan Created WallpapersIs This Video From The Auto Industry Painting An Accurate Picture Or Just Spreading Fear?Washington Says US Automakers Should Not Dip Into $700B Bailout Funds2010 Ford Mustang: Prices and details leakedIs The House Of Cards Falling? 100 Auto Suppliers Now Want Access To $700B BailoutGM Dumps Suzuki Shares In Effort To Conserve CashAudi A4L: A long-wheelbase A4 for ChinaComparison Test: 2009 Acura TL SH-AWD vs. 2009 Infiniti G37 JourneySenators bash Big 3 CEOs, calls them dinosaursM3 eligibility for Le Mans a possibilityEye Candy: BMW 7 Series Tries on Hamann wheels setsDETROIT RESCUE: UPDATED: Obama Tells 60 Minutes He's Yet To See A Plan That's A Bridge To Somewhere