Audi is set to roll-out more versions of its digital showroom in the UK and elsewhere in the world, after its pioneering store in Piccadilly, London recorded remarkable sales results in its first six months.
The showroom, which allows visitors to digitally view the entire Audi range, as well as see the exact car they spec, uses large computer screens that fill much of the showroom’s floor space.
Details such as drivetrain, bodyshell or LED tech can also be presented using interactive software that Audi feels is best able to explain the technology involved.
The showroom, which has been open just over six months, has already recorded a doubling of sales year-on-year, according to Audi UK boss Martin Sander, with 80 per cent of customers new to the brand, 80 per cent of the digital showroom's customers buying without taking test drives of their car and the kit levels of the cars ordered rising substantially.
“Traditionally, that showroom sold cars to people who lived in the area, but now it has a far wider customer base, and the digital experience is really capturing the imagination of customers,” said Sander.
“It is an experience we hope we can take to other dealerships on a smaller scale, as well as in to major cities elsewhere globally.”
The next full digital showroom is expected to be in Beijing. Audi estimates that it will have opened 20 city-centre stores worldwide by 2015.