German car brand Audi has announced a new design strategy, bringing the interior and exterior design studios together to encourage faster innovation and stimulate greater dialogue between the teams.
"You can't survive if you just depend on one brain to do a complex thing like a car," said Audi head of exterior design Achim Badstübner.
Head of Audi Group design Wolfgang Egger has set up a satellite studio in Munich where the interior, exterior and colour & trim teams come together for workshops and to share ideas. Until now the teams, which together employ 200 people, have worked in separate buildings at the main Audi plant in Ingolstadt.
The Concept Design Studio has already produced a prototype vehicle, called the Crosslane Coupé which, the brand claims, shows greater design unity between interior and exterior.