Audi plans to double its lineup of SUVs by 2020 to close the sales gap behind BMW as more customers seek high-riding vehicles with the cachet of a luxury brand.
The Volkswagen Group unit is developing the Q2, Q4 and Q6 as a sportier alternative to its current range of three SUVs, according to a person familiar with the strategy, who asked not to be identified because the plans aren't public.
"Audi is really the first with a grand plan to mirror" its car offerings with corresponding SUVs, said Christoph Stuermer, an analyst with researcher IHS Automotive in Frankfurt. "The SUV package, with its high seating position, is similar to those beautiful, upright cars from the 1920s. This could become the normal car in the premium segment."