Audi Rolls The Dice On The Super Bowl- Did It Work?

Aside from the surprise of seeing the Giants win yesterday's Super Bowl (001 will go no further with this seeing 004 and 008 live in Boston and I want AutoSpies.com not to not have any unexplained glitches today, if you know what I mean), it was interesting to see Audi roll the dice with a Super Bowl commercial that featured the R8, themed 'Old Luxury Just Got Put on notice'.

If you didn't see it, it was a spoof of the scene in the Godfather where the director wakes up to find himself covered with blood and his prize horse decapitated and in his bed.

In the Audi spot, the director finds oil all over him and a front end car clip that looked like an old rolls with a Mercedes star on its hood.

And at the end an R8 drives off in a blaze and ends with the tag line, 'Old Luxury Just Got Put on notice'.

You can see it here if you missed it:

http://www.truthinengineering.com/exclusive-preview

I thought it was clever and well done but the big question is did you believe old luxury has been put on notice and was this move by Audi worth the huge cost to run the ad?

Or could the ad dollars have been spent better?

And in case you're wondering how the ads scored, here's USA Today's full list of winners and losers

Advertiser	Description	Length (sec.)	Quarter	Ad Meter score
10 most popular
Budweiser	Dalmatian trains Clydesdale to make beer wagon team.	60	2nd	8.73
FedEx	FedEx beats giant carrier pigeons.	45	1st	8.26
Bridgestone	Critters scream with squirrel missed by car.	30	1st	8.11
Doritos	Giant rat goes for guy's bag of chips.	30	2nd	7.94
Bud Light	Fire-breather heats up romantic dinner.	30	1st	7.84
Bud Light	Men sneak beer into wine-and-cheese party.	30	1st	7.73
Coca-Cola	Cartoon-character parade balloons go after Coke Classic.	60	3rd	7.65
Diet Pepsi Max	Star-studded cast stops dozing.	60	1st	7.60
Planters	Scent of nuts makes homely woman alluring.	30	2nd	7.41
(tie) Tide to Go	Shirt stain is louder than a job candidate.	30	1st	7.39
SoBe Life Water	Lizards dance with model Naomi Campbell.	60	2nd	7.39
The rest
Bud Light	Carlos Mencia teaches the language of love.	30	2nd	7.38
Glacau Vitaminwater	Shaquille O'Neal tries being a jockey.	60	3rd	7.36
E-Trade	Baby uses E-Trade savings to hire a clown.	30	4th	7.23
E-Trade	Baby talks buying stock through E-Trade.	30	3rd	7.16
Bridgestone	Alice Cooper, Richard Simmons block road.	30	3rd	7.11
Disney	Pixar's film Wall-E.	30	3rd	6.85
NFL	Story of Chester Pitts' rise to NFL.	60	3rd	6.83
Toyota	Cannons don't wake badgers inside a Corolla.	30	2nd	6.81
Bud Light	Caveman invents the wheel, beer opener.	30	3rd	6.77
Pepsi-Cola	Justin Timberlake is sucked into hazards by a woman sipping Pepsi.	60	2nd	6.71
Universal	Leatherheads promo with George Clooney.	30	2nd	6.68
Victoria's Secret	Model Adriana Lima is in the mood for Valentine's Day love.	30	4th	6.56
Cars.com	Car buyer's Plan B is a head-shrinker.	30	3rd	6.54
Amp	Energy drink gives tow-truck driver juice.	30	4th	6.53
Gatorade	Gatorade is a dog's best friend.	30	4th	6.49
Bud Light	Flying man sucked into airplane engine.	30	3rd	6.42
T-Mobile	Charles Barkley bugs "fave" Dwyane Wade.	60	2nd	6.38
Coca-Cola	Ex-GOP senator Bill Frist, Democrat James Carville bond over Coke.	60	4th	6.27
Garmin GPS	Napoleon uses a navigation system.	30	2nd	6.24
Toyota	Sequoia hauls dads, kids and Big Wheels.	30	4th	6.03
Taco Bell	Mariachis help workers enjoy Fiesta Platters.	30	4th	5.94
Universal	Promo for Wanted with Angelina Jolie.	30	2nd	5.91
Dell	Dell's Red products for AIDS charity.	30	1st	5.88
Disney	Promo for Narnia.	30	2nd	5.81
Sony Pictures	Promo for You Don't Mess With the Zohan with Adam Sandler.	30	4th	5.78
Fox Pictures	Promo for film Jumper.	30	3rd	5.73
Bud Light	Will Ferrell as Semi-Pro's Jackie Moon.	30	4th	5.65
CareerBuilder	Heart leads the way (literally) to a better job.	30	2nd	5.64
Sunsilk	Icons Madonna, Shakira, Marilyn Monroe.	30	4th	5.63
Cars.com	Car buyer's Plan B is a fight in a fire circle.	30	1st	5.61
Audi	Remake of horse-head scene from The Godfather with motor oil instead of blood.	60	1st	5.49
Hyundai	Ad Meter may like Genesis ad, but Mercedes, BMW and Lexus won't.	30	4th	5.44
Ice Breakers	Carmen Electra wowed by fan with Ice Breakers Ice Cubes.	30	3rd	5.33
Salesgenie	Sales leads help pandas' furniture business.	30	3rd	5.22
Gatorade G2	Derek Jeter sees a ball field everywhere.	30	2nd	5.18
CareerBuilder	Wishing on a star won't land a better job.	30	3rd	5.15
GoDaddy.com	Ad promotes viewing of an ad rejected as too racy on its website.	30	1st	5.13
Hyundai	Twist in Genesis ad is value price, not joke.	30	3rd	5.07
Salesgenie	Salesman wins award thanks to the genie.	30	1st	5.01
5 least popular
GMC Yukon	Big SUV's new fuel-efficient hybrid model.	60	2nd	4.99
Paramount	Promo for Iron Man with Robert Downey Jr.	30	2nd	4.97
Under Armour	Big "E," other athletes launch sports apparel brand's first shoe.	60	1st	4.93
White House ONDCP	Message about anti-prescription-drug abuse.	30	2nd	4.68
Doritos	Music video for online song contest winner.	60	1st	4.50