Audi of America Inc set a sales record in the US during 2007, according to the company. Audi dealers sold 93,506 new vehicles during 2007, up 3.8% over 2006, which will aid Audi globally as the company has its sights set on a record year.
During 2007 Audi made significant gains in key markets, including New York (+14.9 %), Miami (+6.6 %), and Los Angeles (+12.9 %).
Audi’s growth, both in the United States and globally, has been fueled by a strong and growing portfolio. Audi introduced the all-new TT coupe and roadster vehicles during the spring, and then followed during the fall with the all-new Audi S5 sports coupe. And Audi was one of the most talked about brands throughout 2007 as the industry and customers awaited the September market introduction of the Audi R8, the all-new, high-performance sports car.
Audi dealers continued to report strong sales in 2007 of the Audi Q7 sport utility vehicle, the A4 cabriolet and RS 4 high-performance sedan.
Audi dealers also recorded record Certified Pre-Owned (CPO) sales for December and the year. CPO sales hit a record all-time high during December with 2,889 units. Total year CPO sales were 27,058, up 10.1%.
Dealer investment in the brand continued on a strong pace during 2007. Audi added 10 exclusive dealerships during 2007, raising the total to 110 throughout the U.S. Exclusive dealerships offer customers a dedicated Audi sales experience.
Parent company AUDI AG in Germany recently announced plans to invest nearly $15.9 billion (EUR 10.6 billion) between 2008 and 2012, of which $11.9 billion (EUR 7.9 billion) will be earmarked for product development. Annual investments in product development will remain steady at around $3 billion (EUR 2 billion) per year, which will aid in achieving the brand’s stated goal of being the most successful premium brand by the year 2015.